15 Must Have Tools for Social Marketers

Here is another geust Post from James Adams, enjoy.

As social media continues to dominate the consumer landscape, social marketing is becoming more important. By going to where potential customers are, businesses of all sizes are capitalizing on the phenomenon. If you’re like most people, you’re looking for ways to get started in social media marketing, or you are looking for ways to make your social marketing more efficient and effective. The following are fifteen must have tools for social marketers.

1. HootSuite: allows multiple users to access a single Twitter account and it allows single users to manage multiple Twitter accounts. HootSuite is for more than just Twitter too: it also interfaces with WordPress blogs and FaceBook to help you keep a handle on all your social media activities.
2. UserVoice: helps your business track feedback so you can address concerns and solve problems. Customers can vote on the best solutions and collaborate together with you to support your products and services. You can even set up private forums that you can use to solicit participation in beta releases.
3. Flock: full-featured social media enabled web browser integrates with multiple services and keeps you connected as you go about your daily routine. Market with Twitter, chat, and broadcast your news all from one powerful browser.
4. Hubspot: lets you track the effectiveness of your keywords and those of your competitors. This service will help potential customers find you. It will show you how to convert visitors into sales.
5. Ping.fm: a web-based application that lets update all your social media connections at once, from a single interface.
6. MailChimp: an amazing tool that can breathe new life into your email campaigns and integrate them with social media. Powerful analysis tools are also available. MailChimp is free up to a certain number of subscribers and emails.
7. SocialTALK: manage the flow of your social media projects. SocialTALK enables companies to manage their presence across platforms as you create and schedule posts and monitor and analyze traffic.
8. Basecamp: the leading web-based project management and collaboration tool can provide vital support for your social media marketing campaigns.
9. TweetDeck: designed to get your tweets and twitters organized so they can make sense. Once you get a handle on all the information provided by TweetDeck, you should be able to more easily target your social media marketing.
10. Spokeo: an online service that collects information about users from social media networks and more.
11. IceRocket: search for blog posts by categories and give you valuable keyword insight. This powerful tool allows you to perform combined searches, track blogs, and build RSS feeds.
12. Infengy: a commercial tool that stores billions of conversations from literally millions of online sources that can give you analysis and alerts to trending topics and keywords that can help shape your social media marketing. Use “Deep Social Analysis” to get the most power out of your marketing effort.
13. Technorati: a leading blog directory that will help connect you with blogs in your industry and in your market.
14. Radian6: useful tool to find people who are looking for your product and service and helps you connect with them to convert sales. Radian6 is a comprehensive monitoring tool that is essential to your marketing effort.
15. Sentiment Metrics: gives you more information about the keywords you’re looking for in social media. You can track what the sentiment is behind mentions of your name, products, and competitors to keep your social media marketing on track.

With this many tools out there to help you manage social media for marketing purposes, surely there’s something on this list that will help you. Go ahead, give them all a try, and explore the different solutions that can help you.

This guest article is from James Adams, a writer who works with Cartridge Save where he reviews products such as the HP 300 ink cartridge and others.

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