Let me ask you a question.
Is there a demand for affiliate marketers today?
The answer to that question is most certainly yes, there is a huge demand. Among the challenges faced in the affiliate marketing industry is that it occasionally sounds too good to be true: advertising that is guaranteed to work or it’s free! Newbies wonder if it is possible, and doubters claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced a continued stable increase throughout the ups and downs of online advertising – it works. And affiliate marketing has developed in to becoming a dependable source of sales for a wide range of marketers.
Affiliate marketing has evolved from the early years when a few touted it as the future of online advertising, and others claimed it was the downfall of the medium. It is now without doubt a sophisticated channel that generates anywhere from 5 to 25% of online sales for several of the world’s biggest brands.
Virtually all major multi-channel marketers have an affiliate program of some kind. he important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of a wide-open affiliate program with an unlimited and uncontrolled number of affiliates is a thing of the past. Virtually all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketer’s objectives.
Affiliate marketing did not bring about the end to other, higher priced forms of online media advertising. The success of the affiliate marketing in delivering sales cost effectively by means of a pay-for-performance model paved the way for other forms of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has certainly evolved, with affiliates and marketers becoming much more sophisticated and programs more integrated with other forms of online marketing.
Related posts:
