A blog may be fundamentally an online journal displayed in reverse chronological order but it is also a website which calls for the same attention to detail any other website requires. It also requires the same design elements of a regular website which does not function as a blog. Bloggers have decisions to make concerning design elements of the blog such as colours and layout, fonts and wether or not to include adverts. Although many of the blog software programs provide a variety of templates which make designing a blog rather simple, blogs can also be highly customised by bloggers who possess some programming skills. Let us consider some of the factors we need to consider.
Colours and Layouts of a Blog
The colours and layout of a blog is among the most obvious design considerations bloggers need to consider when starting or re-designing their blog. Bloggers may employ a solid colour background, blocks of different colours for the background or pictures in the background. These background elements can be any colour imaginable. When, you are considering the use of colours on your blog you should consider employing colours which will be aesthetically appealing to most blog visitors. This is important because the use of garish colours which are harsh on the eye could result in diminished blog traffic.
The layout of the blog should also carefully be considered. The blog, again, should be arranged in a style which is appealing to blog visitors, suits the subject of the blog and is laid out in a coherent manner which is easy for visitors to follow. Again, this is important because failure to employ a layout which meets these criteria might result in blog visitors deciding not to visit the blog any longer because the layout is confusing or unappealing.
Fonts Used in a Blog
Bloggers have a number of options available to them when selecting fonts to use in their blog. These options include the font chosen, the text size and the color of the text. Bloggers should consider selecting a font which works well with the overall design of the layout of the blog and suits the subject matter of the blog but also is a font which common. This is important because blog visitors could have trouble viewing the font if the blogger chooses a unique font which is uncommon. The text size and colours of the text should also be carefully considered. These elements are primarily important for readability. Text size should be set so members of the target audience can easily read the text. The colours employed for the text should also be chosen to enhance readability. One way to do this is to select colours which are appealing to the eye but also contrast with the background colour.
Inclusion of Advertisements in a Blog
Bloggers must also consider the inclusion of adverts when they are designing their blogs. This includes determining whether or not to include them. Once this decision has been made, bloggers who choose to include advertisements must carefully consider how and where they wish to display these adverts. Advertisements can be displayed in various locations throughout the blog and can be designed to be discrete or obvious depending upon the preferences of the blogger. Adverts can also be a variety of sizes and shapes and are highly customizable in a number of different ways. But care needs to be taken not to include to many adverts as this may be detrimental to the blog itself.
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