Top sales professionals confirm that it often takes seven or more communications or sales messages before prospective buyers make a purchase. They will also confirm that it’s typically easier to sell to a referral, because someone they know gave them a positive testimonial about their products or services.
What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:
1. Accumulate leads with your auto responder. Ask for normal mailing addresses and telephone numbers not just their e-mail address, for further ways to follow up with each individual. When you download the e-mail digest of everyone’s e-mail addresses and other information from those who requested further information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.
2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder. You might also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals.
So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!
Related posts:
Kathy Baka on Do the Two-Step! | Internet Marketing Hints And Tips Thanks for posting this blog. It certainly helps all levels of marketers. (lets be friends on twitter http://twitter.com/kathybaka )If you cannot do great things, do small things in a great way.Napoleon Hill