Internet Marketing Hints And Tips

Competing With Other Resellers

Gary Knox — Fri, 03 Sep 2010 12:55:48 +0000

Let me ask you a question.

How do I compete with other Resellers who own the same product?

A lot of people avoid resell rights products simply because they believe that they are unable to compete with other resellers who are selling the same product, or they feel the market for that product may be flooded due to the fact that there are a great number of other resellers.

However, if you really think about it, most people purchase resell rights, and have no intention of reselling the product – they simply wanted the product. Others purchase resell rights to sell the product, but honestly do not know how, or don’t use very effective marketing techniques. In fact, 90% of the people who hold the same resell rights that you hold are doing it wrong.

You must also consider the market. While it is harder to sell Internet Marketing related products, selling non-Internet Marketing products is easier than you think. The reason it is harder to sell Internet Marketing products is because most of the other resellers will in fact be Internet Marketers who do know what they are doing.

First, you must increase your marketing efforts. By doing more, you will put yourself well ahead of the 10% that are actually marketing the product correctly. Find new markets for the product and new ways to reach those markets. Consider holding teleseminars or joint venturing with other marketers who have large subscriber lists.

Next, make your package more attractive than other peoples. You will, typically, not have the right to change the product, but that does not mean you can’t change the offer. Use other products as bonuses, as long as you have the right to give those products away. Beef up your package, and you will pull ahead of the competition quickly. Also, change your sales letter. Do not use the same sales letter that other resellers are using. Make yours unique.

If you follow the above tips you will certainly see an increase in your sales over that of your competion.

Tips For Blog Marketing

Gary Knox — Thu, 02 Sep 2010 12:45:44 +0000

Blog marketing is not all that hard if you know what you are doing. However, if this is your very first blog and you are wondering how to get readers to it then you are in the right place. First let me just say that marketing your blog is going to require patience, and being consistent. You will have to update your blog frequently if you want to keep readers coming back for more. We are all guilty of making a blog, wanting it to be great, putting only one entry into it and then never going back to update it again. I think everyone in cyber world has done this at one time or another. Here are some great tips to use when trying to get your blog out there and get new readers.

Make sure that your blog has the track back feature. Let me tell you why. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the talkback to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you a track back, it is a courtesy to return that to their blog if at all possible.

Having a Google account and submitting a sitemap is almost a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog and they will automatically know of any changes that you have made to it as well. This will let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the sitemap. There is a certain way you have to do the sitemap for Google, and they can explain that to you. Just know this is an important step to blog marketing.

Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google’s search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blogroll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favor.

You are going to want to be sure that all of your posts are formatted. Doing so will leave out any confusion for the search engines and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a great idea.

Tracking is another part of blog marketing that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.

Allowing RSS feeds from your blog is also another great blog marketing tool. You are going to find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it and that is a good thing. This is a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog’s RSS feeds are able to then post your blog posts on their sites or blogs. Which in return gives you a link on their site or page that they have you on.

Blog marketing is only as hard as you make it. Use these tips and get your blog out there and seen today!

Four Positive Points for Internet Marketing

Gary Knox — Wed, 01 Sep 2010 12:11:05 +0000

Advantages came ready made with internet marketing. These original advantages have continued to increase as the state of the internet has improved. There is no indication that this will ever change, and so the number of online customers, as well as the number of advantages, for online sales will continue to grow.

One of the unarguable advantages of the internet is its convenience. If you have a computer and internet access, you can conduct business anytime and anywhere you please. Now that many people have laptop computers, ipads and internet capable mobile phones this becomes even truer.

On the seller’s end, advertising costs are greatly reduced with the number of methods available. An example of this would be email. You can send costly postcards to thousands of people and may realize some success a week or two later. With email, however, you can send out emails to the same thousand people and realize an increase in sales an hour from now-all for no cost.

Suppose your business runs with no online marketing, and you just found out one of your products will be discontinued. You want to run a sale to clear your stock, but it will take a few days to reach your customers with the news. Now, the guy down the street also has this product and has gotten the same news. He, however, markets online. Hw can send one mass mailing out and have the customers at his store tonight. You end up being stuck with the product while he has moved onto the new, improved model.

Yet another advantage of the internet is you can literally sell to the world. Starting a business, you have the people who can physically travel to your store as customers. This is a limited number indeed. The internet reaches just about every nook and cranny of the world. If you open your store online, your customer base is anyone with internet access-a growth of millions. Each and every day, more people join the online community. As they are added to the internet, they are also added to your customer database. You can’t beat this advantage.

Using Online Courses for Internet Marketing

Gary Knox — Thu, 26 Aug 2010 13:00:38 +0000

Online courses, or email courses are becoming an increasingly popular way for savvy Internet marketers to promote their products and services. Online courses or email courses essentially include short online presentations or emails which include insightful information on a particular niche subject. These courses are usually offered in multiple, short segments to keep the students interested in the topic. This type of advertising serves a useful purpose and many of the participants do not even realize they are being subjected to a marketing campaign.

The creation of an online course should begin with a solid idea for a series of educational articles which pertain to your business and will be of interest to your potential customers. Educational email courses can sometimes be sold for profit themselves but if you are interested in using the courses as marketing tools you will most likely be offering these courses free of charge in an effort to entice potential customers to purchase your products or services.

Determining the topic of your courses is very important because it can dictate the success of your marketing effort. Consider an online retailer of running shoes. This business owner may want to develop a series of email courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject. These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business. Likewise a real estate agent may opt to offer email courses on subjects such as understanding mortgage options, finding a lender or house hunting. Again these are all subjects which are likely to be of interest to the real estate agents clients.

The distribution list for your online or email courses should mostly include members of your target audience. This can be achieved by either offering the course as a download online where only interested Internet users will partake in the course or only emailing the course to recipients who have specifically expressed an interest in receiving more information about your products and services and have submitted their email address for this purpose.

Once you decide on a subject for your online or email course, seek out a qualified writer to create the content for your online or email course. This will help to give your copy a more professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand. If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy.

When distributing your email course or launching your online course, it is helpful to request feedback from the users as the conclusion of the course. This is completely voluntary but when users respond they can provide you with useful feedback which will be extremely helpful if you intend to launch a similar marketing campaign in the future.

Increasing Your Sales With Autoresponders

Gary Knox — Wed, 25 Aug 2010 13:07:20 +0000

The autoresponder is without a doubt one of the best marketing tools you can get. It is a widely used application that will automatically respond to any email that it receives. They are considered to be magical indeed, triggered by a blank email that they receive to their address. Once they receive this email, they automatically start working for your business.

Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking. Depending on the servers and speed of the Internet, the email response will happen very fast. Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.

One of the best things about autoresponders is the fact that they are always available. They are always there 24/7, providing your clients and customers with the information they seek. They will make your business life easier, by boosting your sales. They require little work from you, yet they are easy to operate. They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.

Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business. You can preset it to say a variety of messages, even inform your clients about future offers and products. This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on. Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.

Contrary to popular belief, not all buyers are impulse buyers. Research has shown that less than 15% of those who visit websites are impulse buyers. Although most websites focus themselves on getting visitors to buy their products immediately, most buyers need time to think about a product or offer they will purchase it. Most buyers don’t like to buy something immediately, simply because they may not be familiar with the product or know what it can do for them. Therefore, most buyers will learn all they can about something before they decide to go ahead and purchase it.

You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers. They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities. You can also choose to send out price lists as well, or welcome new clients to your organization. If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.

In the world of Internet marketing, autoresponders are simply beneficial to have. They are worth more than the price you pay for them, simply because they will provide you with so much for so little.

All in all, an autoresponder will help you operate your business easier than ever before. Unlike other programs you can get for your online business, autoresponders will keep you in a constant state of readiness. You can feel free to go out and do what you want – and rest assured that your autoresponder will be there to supply information to those who need it.

Using Words Effectively in Email Marketing Campaigns

Gary Knox — Tue, 24 Aug 2010 12:55:27 +0000

Just as you would like to attract attention with the web copy on your web site, there is also the need to structure promotional emails so that they will catch the attention of consumers, and help to generate interest in the goods or services that you have for sale. There are a couple of key factors to keep in mind when you put together a promotional email.

First, the subject line for your targeted email needs to include elements that will grab the attention of the reader. There are several schools of thought on how to best accomplish this.

One approach is to employ a question in the subject line. The idea behind the question is that people have a tendency to not overlook a question, while a statement may not make much of an impression.

Because the question will result in more people at least stopping to consider the email, the chances that the promotion will be opened and read increases. This at least gets the promotional email past the first obstacle, which is being junked by a consumer without being read.

Another approach is to build on the relationship that you already have with the consumer. Assuming that the email campaign is directed at persons who have done business with you in the past, you may want to include an identifying mark in the subject line, such as the name of your company, or the name of the product that was previously purchased.

Using a familiar term helps to create instant recognition. If the consumer had a favorable experience with your company in the past, there is an excellent chance that he or she will open the email and take a few moments to read through your epistle.

Of course, once you have gotten through the minefield associated with getting the consumer to open the email, it is imperative to entice the prospect to keep reading after the first couple of sentences. Most people today are not interested in long winded emails that seem to have no end in sight. This means you want to do several things with the text to keep them reading.

First, use short paragraphs. When the email is opened, the eye will quickly note how many solid lines of text occur before there is a break of some sort. The brain immediately sends out a signal that reading this email is going to be a tiring process, and there is a good chance the email will be scanned at best, then abandoned. This impression can be avoided by using shorter paragraphs that focus on one aspect of the subject.

Breaks in the text make it easier to digest the whole email in manageable pieces. The end result is that you have the chance to build your sales pitch point by point as the reader moves through the text of the email.

Using bullets in the body of an email can also be effective. However, it is important to keep the bullets focused and short. Using a bunch of words to create what amounts to a bulleted paragraph will quickly cause the reader to lose interest.

A bullet should contain no more than seven to ten words, and focus on one complete thought that the consumer can easily relate to and digest. Remember, the purpose of the bullet is to present an idea, not expound on it. You can always do that on your web copy. Don’t try to accomplish that with any email, and certainly not in a bullet contained in the body of the email.

Another good thing to keep in mind about the wording in an email is to not get complicated. Employing the old business adage of KISS is ideal for crafting email text. The need to keep the wording simple and easy to read is essential.

You may have only a few seconds to attract the attention of the reader, and that is most certainly accomplished by using words that do not cause the consumer to pause and have to think about what the word may mean. Technical wording should be kept at a minimum, thus keeping the talking points accessible to just about everyone who might read the email.

The main factor to keep in mind with the use of words in promotional emails is that the text needs to be easily read, does not seem to be overwhelming, and is focused enough to increase interest in going to the web site for more details.

Time Management Is Essential In Your Online Business

Gary Knox — Mon, 23 Aug 2010 13:06:42 +0000

Time management is an essential skill you will need to learn to run your business successfully, and a skill that means you will need to work smarter, nor harder. There’s a difference between having the busy-ness thing taking place and not getting that much accomplished and being busy in a productive manner. That means FOCUS.

You will find this interesting. It’s the 80/20 rule that states 80% of unfocussed effort generates 20% worth of results. That’s not good! But look at it another way, 20 percent of your staff will cause 80 percent of your problems, but another 20 percent of your staff will provide 80 percent of your production. It works both ways. Think: what would happen if you changed your focus? Put off things you need to do? Procrastination can undo even the most seemingly dedicated business people. You need to make time for success and that means not putting off things until tomorrow that you can accomplish today.

Now lets look at some things that can affect your FOCUS.

Need to get in the right mood, wait for the right time? Goals that need to be achieved to grow your business in a successful way wait for no man and once you have them, you must strive to reach them.

Goals give focus, and what gives more pleasure than reaching your goals? Maybe it’s the way you work that needs to be looked at.

Are your goals not clear, and you are underestimating task difficulties? Do you underestimate the time needed to carry out your tasks and have unclear standards for task completion? Are you deep in your heart afraid of success or failure or a perfectionist?

If you answered yes to any of the above questions, then you need FOCUS. That does not mean tunnel vision. It means honing in on what your work patterns are and then learning to adjust your habits to get that focus you need. It’s a simple equation: where you focus your attention is where you put your energy. And consider this, attention to something at hand is a matter of choice – YOUR choice! You need to choose what you want your attention to be focused on.

Find out how well you are doing by creating a simple focus test. This is quite an easy test, just look back at your last week and ask yourself what you did to achieve your goals, what you were focusing on. Be honest with the answer, and if the answer does happen to be you did not achieve your goals because you didn’t have it together, then shake your head, dust yourself off, learn from the experience and move on.

Landing Page Success Tips

Gary Knox — Fri, 20 Aug 2010 12:50:53 +0000

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

Private Label Rights Content Terms

Gary Knox — Thu, 19 Aug 2010 13:00:54 +0000

It’s good to want to make a profit with private label rights content, and it can certainly be lucrative. However, you need to be mindful of the seller’s terms of using it. Copyright laws go into effect when content is created.

So when the seller conducts the transaction with private label rights content, read and be aware of what the terms are and adhere to them. If you don’t, you can find yourself in a world of trouble.

Take a look at some of the things that sellers decide on when creating terms for private label rights content:

Sell or not to sell? More times than not, the seller will allow you to sell the private label rights package to others. If they allow you to sell it, it can possibly set up a devaluing process. This is because others may use the private label rights content as is and not bother to modify the contents in order to be unique.

Package or not to package? It kind of ties in with the selling part. Some people purchase private label rights content and resell it with content that relates to it.

Changing the content – this is practically a given because that’s the purpose of selling private label rights content is to make it unique and different from everyone else. That is the way you can maximize your profits with private label rights content. You have to set yourself apart from the “cookie cutter” people that choose not to benefit further.

Give away – This can be a contributor to making the content devalued. Some sellers
choose to opt out of this option.

Offered a bonus or not? Some sellers allow you to offer the private label rights content as a bonus with products that you already have. Other sellers prefer not to do this because it goes into the devaluing issue again. They think that if you do this, it will put a damper on those who try to sell the work.

Paid membership sites – Some sellers don’t care to offer private label rights content to this group because they feel it can get in too many hands when they’re looking to limit the quantity sold. It can also devalue the content because most people will be too lazy or don’t have time to modify the content to make it unique.

Resale and Master Resale Rights – There are some sellers that will allow you to sell the rights to others.

Selling of Private Label Rights – Normally, this is not allowed because this hurts the seller. Unless you specify a price to sell it for, the buyer will try to sell it for a lesser cost so he can make more sales. This cheapens the cost and the seller can lose money.

Auction Sites – This will cause instant devaluing of the content. There are already people who sell private label rights content on auction sites and because of that, the value of the content plummets. This being the reason why sellers usually don’t allow the selling of private label rights content on sites like eBay.

There are also times when the seller will offer what is called unrestricted private label rights. That doesn’t happen a lot, but when it does, that means you’re free to distribute or change the private label rights content in any way you choose. Talk about freedom! So with these terms in mind, you can decide which ones would benefit you the most and provide more profits to your bottom dollar.

Is Your Email Marketing Working?

Gary Knox — Wed, 18 Aug 2010 13:07:16 +0000

This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business. In fact questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results. Asking these questions on a regular basis and continually evaluating the effectiveness of the email marketing campaign will help to ensure the email marketing campaign is working well and remains effective whenever changes are made to the marketing strategy.

Evaluating your email marketing strategy on a regular basis is very important because failure to do so may result in your efforts being essentially a waste of time. Email marketing may be a cost effective way to advertise your business but there is some time, money and energy involved in planning and executing an email marketing campaign. If the campaign is ineffective and nothing is done to attempt to make the email marketing campaign more effective your business is wasting resources by continuing to invest in this type of marketing strategy when it is not generating profit for your business or even interest in your products or services.

It is important to regularly evaluate the effectiveness of your email marketing strategy but it is even more important to set goals before you begin the process of evaluating your marketing efforts. This is important because without these goals it can be difficult to determine whether or not the email marketing efforts are effective. For example your goal may be to increase the number of sales you make per month. Evaluating whether or not you are generating more sales each month is a fairly simple process. However, if your goal is to generate more interest in your products you would use website traffic as opposed to sales to evaluate the effectiveness of the email marketing campaign.

Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing. This is because if you have more than one marketing strategy in use at once you cannot be sure which strategy is driving customers to make purchases or visit your website. When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing effort. This will help to prevent confusion about which type of marketing is producing the desired effect. It will also help to prevent business owners from mistakenly believing email marketing is producing a desired effect when it is actually another marketing strategy which is helping to product the desired effect.

Customer surveys are very important for evaluating the effectiveness of an email marketing campaign. Asking customers how they heard about your products or services is an excellent way to determine whether or not many of your customers are being enticed to make a purchase based on your email marketing efforts. Additionally, these surveys can be used to obtain more detailed information about the email recipient’s reaction to the email marketing campaign. Customers can provide valuable feedback about topics such as the layout and appearance of the email to the ease of readability of the content included in the email. All of this information can help a business owner determine how to design future emails to achieve a desired effect. Armed with this information the business owner can design subsequent emails which incorporate many of the qualities previous customers found to be useful and avoid qualities which were viewed as useless in the past.