This post will deal with the reasons why search engine rankings are important, the second part which will follow tomorrrow will deal with the tips to help improve your blogs ranking.
Bloggers who are interested in reaching a large audience with their blog should consider paying particular attention to search engine optimisation of their blog. Reaching a large audience might be a priority for a number of different reasons. One of the obvious reasons is the generation of increased traffic to a blog in order to generate a profit. Bloggers who rely on high blog traffic for their revenue are evidently interested in increasing traffic. However, bloggers who create their blog to promote a cause might also be interested in increasing traffic simply to allow their message to reach a larger audience. Regardless of the reason you want to increase traffic, one of the best ways to do this is by optimising the blog for search engines.
Why Search Engine Rankings are Important
The importance of high search engine rankings is they can contribute to increased Internet traffic to the blog. This is because Internet users who use search engines to find information on a specific topic are much more likely to visit websites which appear on the first page of the search results than they are to visit websites which appear on subsequent pages of the search results. In general websites appearing on the first page of the results are likely to get the most traffic. Internet users tend not to search through more than one or two pages of the search results when seeking more information on a particular subject.
High search engine rankings essentially act as free advertising for a blog or website. This is because many website users rely on the popular search engines to assist them in finding useful information on the Internet. The search engines apply complex algorithms to evaluate websites and rank them accordingly for particular search terms. As a result Internet users put a great deal of value on the search results produced and trust these results to lead them to the best available websites relevant to the keywords they specified in the search.
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Great info. What can be done to help a photo blog with little content climb the rankings?
New blog post: Improving the Search Engine Rankings of Your Blog (Pt 1) http://bit.ly/2Gfr16
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