Some webmasters will try to use articles from free content directories to get visitors to their site in order to make some money. This is generally important for those who have just begun working as an affiliate for several companies and do not have any funding in place yet, but need to built small niche websites to visitors to their site so that they can begin making revenue.
Although this can sometimes be the only option for those who are running on a non-existent budget, it might not be the best way to effectively build your website or revenue. There are a few possible reasons why this might be prejudicial to your business building efforts.
Problem #1 – Search Engines
Search engines might look down on your site if it has the exact same duplicated content that other sites have. The more sites that share your content, the less it will help you achieve good search engine rankings.
Good search engine rankings are essential in getting visitors to your site so that they have a chance to click on your affiliate links. If you unable to even get visitors, then you will never make an revenue. Working on the search engine optimisation of your site so that you will eventually be ranked high enough in the results to get customers, should be priority one.
Problem #2 – Getting visitors to click
Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors discover the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.
If your content is merely duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.
Problem #3 – Author Bylines
Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem since most author bylines include links. When a reader finishes reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.
Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the funds, however, you might be better off writing your own content and then hiring professional services once you have made a profit to work with.
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