Keyword density and placement are important parts of optimising your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognised as a keyword, so that your article will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is placed in your article several times, not just once. When a search engine spider discovers that you have a word placed several times in an article, it will determine that your page might be useful to other users that search for such a keyword.
Over Optimising Your Articles
It is important to note that there is also such a thing as over optimising your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will notice that you are attempting to trick it into placing your article high in the search engine results for that word, and will instead penalise your site and your page for doing such. This might even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found to be keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For example, if you have a 500 word article and would like to achieve a keyword density of 5%, then you will want to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides advocating one keyword density over another and the reasons behind the logic, however, ultimately you will have to determine which density is more profitable for your articles. Every webmaster has their own keyword density strategy that they like to attain based upon past results. As long as you do not over optimise and you are likely to make sufficient profit from your rankings, then you will be able to select whatever keyword density you like.
The Right Density
No matter what density you select, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will earn income off of that article because it will rise in the search engine results and be seen by more people.
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