There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you then publishing your own paperless newsletter could be ideal for you, however you should also way up the cons.
The most obvious reason publishing an eZine can be is that it is so easy to start that any individual can do it. There is no need to invest in starting a brick and mortar business or employ staff and purcahse heavy machinery for that matter. Just pick a niche that you are interested in and off you go.
In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with a broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine, but most autoresponders offer similar features.
In spite of the low start up cost and monthly fees, you can make money from several profit centers within the space of your eZine issues. You can make money from selling advertising space, to name just one avenue.
Most importantly, you get to build your own personal presence and spread your marketing influence, making you more valuable to product and service owners, thus do not be surprised if you receive Joint Venture proposals every so often. Such ventures should be considered seriously as they can help your development and readership increase exponentially.
Given the above reasons publishing your own periodical eZine can one of the best money making vehicles you will ever acquire or even build.
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