When planning and designing your website it is important that certain considerations are taken into account, below are what could arguably considered to be the most important.
Do not focus just on the home page, keywords and titles.
The first step to any sale when customers visit your site is to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customers on your site or make them buy. You need to motivate them to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, you should provide all necessary information about each product or service, may be by keeping the information on different pages. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you will make much money. A website business is an extension or replacement for a standard storefront. You can send an email to your existing clients and ask them to complete a survey or even while they are browsing on your website. An example of one is detailed below.
Ask them about their choices.
Why do they like about your products?
Should you discount prices or offer coupons?
Are your prices consistently lower than others?
Is your shipping price cheaper?
Do you respond faster to client questions?
Are your product descriptions better?
Are your return policies and guarantees better than your competitor’s?
This information should be the minimum information that should be obtained and this will hopefully provide you with a sound basis for your planning.
Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other parts of the world that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
As can be seen there is need for proper planning and hopefully once this has been carried out your website design will not only encourage potential customers to vist your site but also to buy.
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