In order to be successful using forums to do viral marketing there are a few things that are involved.
First of all do your homework: Before joining any forum, you must do some research.
1. Join relevant forums that are somehow linked to the promotion’s primary sales market. For instance, someone involved with a health related product, could find that many types of forums could apply – everything from holistic medicine to stay-at-home moms.
2. Choose popular forums. There is little point in wasting your time and energy on forums that have few members and few posts. Page raking and the amount of active members are two effective ways to check for this.
3. Select forums that allow signature tags. If it’s possible read the rules prior to joining and pay attention to them. Your time is important, too. It is better to find out that a forum does not permit posts with signature tags before you go to the time and trouble of joining.
After you have joined: OK – you have chosen two or three forums that meet your demands – now what?
1. Keep your signature tag short and update it on a regular basis. The ideal thing is to confine yourself to one link, preferably to your main website.
2. Never create posts that are nothing more than an advertisement. This almost a universal rule and merely shows the marketers lack of experience if he does so. At best this kind of post will be deleted by the monitors, at worst, it is cause for being banned.
3. Work the room. Be an active member on the forum. Plan to spend at least an hour every day there and take the time to get to know the users. Take the time to introduce yourself with intelligent questions depending upon the forum’s topic.
As a marketer becomes a regular member, they will hopefully build up a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.
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