Internet Marketing Hints And Tips » article writing

Top Seven Ways Article Writing Can Help with Traffic Generation

Gary Knox — Fri, 04 Nov 2011 12:27:07 +0000

In today’s highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

1.Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles on your website/blog or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website/blog. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2.Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

3.Gain High Search Engine Ranking

Create a new web page for your article on your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

4.Increase Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites, such as article directory sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publish your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Optimize your article for improved search engine ranking

By making both your article and site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

6.Establish a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

7.Enhance your credibility through references and testimonies

Certainly, your articles are going to receive feedback and testimonies when you publish them in e-zines and free article sites. Record this positive feedback and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by this feedback, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business

I would consider these seven tips to be the most important when using article writing to generate traffic to websites/blogs but I do not doubt that there will be people that disagree or think that other methods deserve equal importance.

Building Your List with Articles

Gary Knox — Wed, 26 Oct 2011 11:31:00 +0000

You are able to build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you compose and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you’re actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how could this process in effect build your mailing list? The answer: the resource box you attach to the bottom of your articles. In your resource box (also known as a bio box), you include a brief statement about yourself and your business together with the URL of your website.

I would strongly suggested that your resource box URL should link to, in the first instance, your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found and are considered worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: is viral marketing without too much effort on your part!

You can commence by writing and submitting your articles to trusted article submitter sites such as ezinearticles.com and begin your article marketing journey now.

5 Easy Ways To Get Your Creative Juices Going

Gary Knox — Tue, 26 Apr 2011 11:45:04 +0000

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in creating an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can’t seem to get their creative juices flowing.

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone’s ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it’s the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.

3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn’t make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.

Using articles with reprint rights

Gary Knox — Wed, 17 Nov 2010 13:34:16 +0000

Many people offer reprint rights on their articles nowadays, and these can dramatically speed up your e-book development time by giving you content that you did not have to write to use in your book.

It takes a bit of planning, in most cases, but if you can follow some proven steps that will help to get you in a position to compile a set of articles into an e-book.
Your first step is to find high quality content, within your niche – there are a tonnes of article directories out there that bring together quality content in one place. Browse them for content that would fit with your e-book and choose your articles carefully.

Once you have selected your articles, you will need to contact the author of them, and ask permission to use these articles in your e-book – some authors give limited rights on their articles – others do not mind what you do, as long as their bio and/or byline remains intact, so you will need to gain permission from them – and if you can, offer them something more than getting their name out there. Though it may be good for their profile to take part in this project, some authors like to have ‘more’ out of these offers, so its something you might have to consider. What that ‘more’ is depends on what you need from them.

Once you have obtained permission, you will need to plan what unique content you will be adding yourself – if you are planning on selling your e-book you will want to add at least 50% new content, or people may complain.

Alternatively, you can use these reprint right articles on an auto responder or mini e-course, to promote your e-book. Instead of writing the e-course yourself, you can use the reprint right articles to add context and content to your e-course and offer a link to your e-book within the message.

Either of these outlines above make using reprint articles a viable and solid income generator for anyone starting to compile or create e-books.

Winning the Internet Marketing Game

Gary Knox — Tue, 05 Oct 2010 13:08:18 +0000

Winning is what it’s all about, and in the internet marketing game, you’re going to have to be dedicated to success if you stand half a chance of winning. Competition is at its peak on the internet. Nobody sets out with any thought less than winning. You have to reach the top before you will even think about succeeding. You need to become known even before you sell a product. That’s the very nature of online businesses.

You will need to know and successfully target the customers in your area of sales. With all the competition out there, consumers have a great deal of choice and you risk being skipped over if your sales tactics aren’t the best. You need to know your customer and how he purchases both inside and out. If you have the money to do an actual market research, great; if not, you still need to seek that intimate knowledge of the people you wish to sell to.

Article writing is a very effective way to advertise your web presence. With the right content, you catch the attention of those seeking answers and lead them to your website. You can write articles yourself or have others write for you. The object is to get people thinking of you as an expert in your field. They will be more likely to view your website if that is the case.

E-mail selling is one of the simplest yet most effective ways of reaching your consumers. You start out at an advantage because the customer has already signed up for your list and indicated he was interested in what you had to say. A personalized e-mail message will help deepen the connection between you and your customer. This is the only method used by online marketers that has that advantage.

You ultimately decide if this is a game you will win. Whatever marketing methods you try, make sure you have done your homework and know exactly who your customer is and what your customer want to spend his money on. This is the first major step in success..

I Hate Writing Articles – Isn’t There An Easier Way

Gary Knox — Mon, 08 Feb 2010 14:12:01 +0000

Owning, running and maintaining an internet based business or a site needs articles. Plain and simple, everyone who has a site knows this. Even those who do not have sites but are frequent internet users understand thisl. Articles quench the thirst for information and knowledge of the people. In addition, the articles provide many additional benefits for the site.

The benefits that articles can provide is to put the site high in the search engine ranking results for the keywords and keyword phrases that are relevant to your site. Articles also provide for the increase in the confidence and trust levels of customers to your site and company.

Many articles are also beneficial to both company and its traffic. When the readers like the articles, they would likely tell their friends, family and peers and recommend your site to them, providing for a larger volume of traffic. You will get bigger sales if your visitors trust and believe in you. Your product or services would be much easier to sell if they know you know what you are doing and talking about.

So, we have established that articles are very important to a site and to a business. There is one dilemma though, not many people like writing articles.

Many website owners would prefer to spend their time on something else, and unless you are a big time company, you do not have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario; a hefty fine and jail time.

So what are the other options?

Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to search for free articles is the public domain. Here you will not have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.

Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter its you decision. Always remember though that you will have to select articles that are very relevant to your site.

The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.

Another way to get free articles is to allow other sites which have the same subject or topic as yours to submit articles to your site. This would be to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you cold use them to link your site to other sites as well.

But, to truly feel the impact of what a good article is to you, go for original ones. There are numerous article writers who do part time and freelance article writing jobs that charge only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and that people are searching for.

The investment you made for these articles would be worthwhile because you could use them for all the benefits they offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your site, you will have more articles to write and maybe then you wont be having second thoughts about articles.

Four Things ALL Articles Must Have – Don’t Forget!

Gary Knox — Mon, 21 Sep 2009 12:05:44 +0000

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot of the success and are extremely useful in driving traffic to your site. A successful website owner will have the good sense to include articles in his or her site that will work for them.

Articles have been known to be the driving force in driving traffic to a website. Articles are clearly a factor in giving a site high rankings in search result pages. It is obvious that the higher a site ranks the larger the slice of the traffic flow pie it gets. Consequently the larger the number of visitors the greater the potential for sales and therefore profit.

But, it is not simply about stuffing your site with articles; they have to meet certain requirements as well. A well written article will catch the eyes and interest of your customers and keep them returning for more. They would also be likely to recommend your site to others.

Here are a few tips to help you and assist you in making your articles great.

• Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but some are actually looking for something specific.

The Important thing is that you have an article that has the keywords that are related to your site. There are several tools on the internet that help a webmaster in determining what keywords and keyword phrases are searched for the most in any particular niche. You should use these tools to determine what keywords to use and write about.

• Keyword Density

Once you have your keywords and keyword phrases, you must utilise them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have a ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results.

Keyword density is the number of times a keyword or keyword phrase is used in an article. This number will vary depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. A low number may be ignored by the search engines.

• Good Article Content

As stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading material. Articles must be able to entertain people as well as provide good information and be helpfull for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People tend to respond well to figures, facts and statistics. A good and well written article will boost your reputation as an expert in your chosen niche. As more people believe in you they will more likely trust you and your products.

• Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

The Best Place to Place Affiliate Links on Your Website

Gary Knox — Mon, 14 Sep 2009 12:10:31 +0000

Where you position your affiliate links on your website can genuinely make a difference on how many clicks you finish up acquiring and, because every click means a potential sale, this is an important aspect of internet marketing.

Research has demonstrated that probably the most effective affiliate links are text links. Yes, plain text links. Not the big flashy banner adverts like a lot of affiliate website are filled to the brim with.

What happens is, you compose a great article (or have one created for you) about the product or something related to the product and enclose the link into your text somewhere. This allows interested readers to see the link as they are reading and click on it.

Naturally, your article and your link have to work effectively together in order to make this occur. A badly written article and an unrelated link to an unknown product are not in all likelihood to cause the profits to roll in.

So the next time you are out to select an affiliate link, try placing a relevant link in a great article that is well optimised for the search engines and see how it works out for you.

Making Money with Articles: Easy to Read Articles

Gary Knox — Tue, 01 Sep 2009 11:55:33 +0000

When composing articles, make certain to keep your readers in mind. It has been shown by numerous studies that most readers of any type of article both online and offline have a tendency to scan a page to find the information they are looking for, instead of reading the entire page. This means making sure that you have the following in your articles:

Good titles.
Use subtitles.
Make use of bullet points.
Include images where appropriate.

These will help your readers easily scan your page by breaking the text up. Readers prefer a site that is easy to use and will be more willing to come back to your site repeatedly. The more frequently that your readers return, the more opportunities you will have to get them to click on each one of your affiliate links. Failing to write your articles in this manner, or to have them written this way, could turn your site visitors away before they even have a chance to see what you have to say or to learn what your affiliate links are all about. Keeping your articles organised employing the above mentioned points will keep your visitors returning and enable your site to continue making money for you.

3 Things You Must Do Before You Submit To Article Directories

Gary Knox — Wed, 26 Aug 2009 12:59:45 +0000

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.

There are already several tools that you can employ to make the process of distributing your articles more easily. Though this is invaluable in getting the contents more exposure, it is only half of the story.

Let us have a look at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits as to why you are promoting them; branding, lead generation and promotion, which are all part of your optimisation efforts. But there is solely one reason why you write an article, and that is to inform your audience. If the article is not centered on this primary and most important purpose, it will fail to accomplish the three promotion benefits because no one will be interested in reading them.

You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You are able to accomplish this by producing better content.

2. Failing to maximize the promotional opportunities of article marketing.

You may already know that your articles can help you generate additional links back to your site. But do you recognise that you can get more visitors and better search engine results from those same articles?

Mention keywords at strategic places. Just make certain not to overdo them. The use of anchor texts is also an effective method. Remember that it is not only about the links back to your site. Part of doing well in your article marketing is getting discovered by publishers with a large audience and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.

But these things do not put money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.

Perhaps in the process of writing your articles, you are thinking that all you want is links back to your site and any visitors it can generate are fine.

Guess what? Not all article banks and directories are going to accept your content automatically. Often, they have some specific guidelines and specifications on the articles that they are accepting.

You can double the number of sites you are able to submit to by writing articles that the directories want to share with other people. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you will have to obey the standard guidelines, spell check your articles, research a good topic and even, where necessary, hire a writer to produce good content on your behalf. Remember all it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

Ultimately, it is all really a matter of choice on your part. You can start getting a little exposure from increased back links. Or enjoy massive exposure by taking a little extra time producing quality content for your articles. It is your choice.