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E-books: Your Viral Salesman

By Gary Knox on April 6, 2009

E-books are the future and the future is now. In the past the only way information was given and received was by the printing of words on paper and bound into books. They were great, you had the ability to carry them with you, put them on shelves and yes they do still exist and [...]

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How to Get and Use E-Mail Addresses for Viral Advertising

By Gary Knox on April 1, 2009

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Viral marketing has an array of possibilities and ways to accomplish your overall goals. Nevertheless, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.
The first thing you want to be certain you do not do [...]

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Viral Marketing: What Works and What Does Not

By Gary Knox on March 31, 2009

Stop with the enforced e-mail forwards already! Trying to coerce or bribe people to forward your information to friends or family in order to be rewarded or win looks distasteful in today’s ultra-permission-based world. Particularly when you tell visitors nothing about their friend’s or family’s privacy in the space immediately adjacent to the e-mail form.
A [...]

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