Internet Marketing Hints And Tips » E-books

Four Good Reasons to Use Viral E-books

Gary Knox — Mon, 03 Oct 2011 11:35:55 +0000

It is a well known and widely recognised fact, that E-books. FREE E-books that is are among the best weapons in a viral marketing campaign armoury. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:

E-books are inexpensive to produce and do not take long to prepare. If you have articles that you have already written on the subject you are promoting, you can simply combine these articles into anE-book. If, on the other hand, writing isn’t your strong suit, you can employ rebrandable E-books that have been created by others. Just use your favorite search engine and do a web search for “rebrandable E-books”. You will get a lot of hits and have a lot to select from. One way to dispense these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them they will pass it along to others and you will make money.
E-books are capable of attaining a large audience. The only restricting factor is the enthusiasm or the participants. Hence, it is absolutely vital that your E-book contain something that people will want to share like timely information or humour. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them appear like they’re in-the-know.
E-books are a way to sell additional products other than the one you originally targeted. For instance; if you are selling garden products, your customers might also be interesting in E-books about lawns, trees or landscaping, etc.
E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and readers are often willing to pass it on to others.

Promoting Your Free Membership Website

Gary Knox — Wed, 21 Sep 2011 11:24:39 +0000

Promoting a free membership website is done exactly the same way as any other website is promoted.

When you build any website the only person that is aware that it exists on the Internet is you so it is up to you to promote and advertise your site and let the rest of the world know where to find you.

You accomplish that task while you are building your own credibility. One will not exist without the other. A free membership website builds credibility and credibility builds a free membership website. There are several very well established ways to promote a website on the Internet…and the first three listed here are free.

1. Write (or have written for you) short articles, 300 to 400 words, and put them into article banks for others to use.

Your resource box will include a link to your free membership website. The same is true for E-Book. Either write short 10 to 15 page E-Books or have them written for you. List these E-Books with E-Book repositories for others to use and be sure that there is a link to your free website on every page.

2. Post to blogs and forums on other related websites after you join them.

Do not go in like gangbusters promoting your free membership site…that will get you kicked out. Simply include a link to your free membership site in your signature tag and post thoughtful and helpful information.

3. Find link exchange partners and exchange links with them.

Since you are not actually selling anything it should be very easy to find link exchange partners.

4. Buy advertising for your free membership website in related E-zines.

This is a very cost effective method of advertising. The cost of advertising in Ezines is usually less than say $20 and the advertisement is sent directly to those people who are going to be your best prospects for your free membership sites as well as for the products and services that you will be marketing to them.

Your E-book is your Viral Salesman

Gary Knox — Wed, 25 May 2011 11:45:06 +0000

E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived.

The marketing E-book is a slightly different animal from just an E-book. Marketing E-books contain text, images, links to web pages and navigation controls. The marketing E-book has become a very important part of marketing on the Internet.

With a marketing E-book you can present your story in an effective way and include links to your web sales pages. Your E-book can become your best salesman.

First, your E-book needs to be interesting and informative. It always has links back to your web site and to your sales page.

Next, be sure that you have a prominent section telling readers that they are free to give your E-book away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the E-book?

Last but certainly not least before you send your E-book out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.

Post your E-book to some of the E-book directories. Many let you post it for free, or will let you post a link on their site to your E-book.

Using articles with reprint rights

Gary Knox — Wed, 17 Nov 2010 13:34:16 +0000

Many people offer reprint rights on their articles nowadays, and these can dramatically speed up your e-book development time by giving you content that you did not have to write to use in your book.

It takes a bit of planning, in most cases, but if you can follow some proven steps that will help to get you in a position to compile a set of articles into an e-book.
Your first step is to find high quality content, within your niche – there are a tonnes of article directories out there that bring together quality content in one place. Browse them for content that would fit with your e-book and choose your articles carefully.

Once you have selected your articles, you will need to contact the author of them, and ask permission to use these articles in your e-book – some authors give limited rights on their articles – others do not mind what you do, as long as their bio and/or byline remains intact, so you will need to gain permission from them – and if you can, offer them something more than getting their name out there. Though it may be good for their profile to take part in this project, some authors like to have ‘more’ out of these offers, so its something you might have to consider. What that ‘more’ is depends on what you need from them.

Once you have obtained permission, you will need to plan what unique content you will be adding yourself – if you are planning on selling your e-book you will want to add at least 50% new content, or people may complain.

Alternatively, you can use these reprint right articles on an auto responder or mini e-course, to promote your e-book. Instead of writing the e-course yourself, you can use the reprint right articles to add context and content to your e-course and offer a link to your e-book within the message.

Either of these outlines above make using reprint articles a viable and solid income generator for anyone starting to compile or create e-books.

Advertising in your E-book?

Gary Knox — Wed, 14 Jul 2010 13:05:31 +0000

From affiliate links, to upsell, there are many forms of acceptable advertising in your E-book – advertising that you can take advantage of to create additional streams of income, or promote your own products more.

One of the most common ways to add advertising to your book is to add an appendix of recommended resources and more – these resources can be considered a valuable and viable advertising method. These can be from your own products, of matching niche, or area of sale – or from other, select marketers that gives you benefit that you can measure and justify to your readers. Its not a good idea to promote too much, or your book will lose perceived value – add only carefully selected affiliate links.

Another powerful advertising method in your arsenal is to add a promotion for a product right at the start. This should be for one of your own projects, and will give your readers a reason to automatically sign up.

In freely distributed e-books you can build up reasons as to why your customers should buy something – in an ideal world, everything would be free, but the reality of marketing is that the most important tools cost money – whether they are yours or not, you can promote them in the book, making it a viral way to push your own affiliate link to others. These e-books are usually in support of your main ‘niche’ area, and make your point all the more valuable, and attainable.

Any tool you choose to promote should be one you’ve personally used in the past and has produced tangible, measurable results for your projects, should match your overall theme of your niche, or supplement it in greater detail. This will produce a higher trust metric, which, in turn leads people to buy from you far more often.

How to Make Money with Private Label Rights

Gary Knox — Mon, 12 Jul 2010 13:10:49 +0000

One might wonder at the difference between private label rights and product resell rights. With product resell rights, a person obtains the right to resell the product as is, without changing its form, design or name.

On the other hand, if you have a private label right to a particular product, you would gain the right to modify or change an original product, create your own specifications, apply modifications then claim it as your own original product.

E-books, software, articles and other written, raw material are just some examples of products where you can obtain private label rights.

‘New versus modified’

In a basic business course, you are taught to develop an original product which will “sell” to a particular market.

You have learned that an original design and functionality will pave the way towards introducing a great new invention in the market.

However, developing and manufacturing your own product is quite a tedious process.

The good thing is that once you have an output, you can profit from your original product by several ways.

First, you can sell the rights for business owners to resell your products without any modifications whatsoever.

You can also build a web site for your product and get other related web sites to advertise your products for you.

Once you find that your product is not anymore at par with the current technological standards and it does not meet the consumer’s needs, then you can modify it.

The resulting product with the new modifications will again earn you the rights to resell that new product. The possibilities are endless once you have developed a product of your own.

Now, take a look at the advantages of a modified product as a result of gaining private label rights.

First, this is the easiest way to build a business if you do not have the time to develop your own product. Gaining private label rights would make it “legal” for you to re-use an original product content without having to worry about infringements on intellectual property rights.

This principle mostly applies to written and electronic material such as e-books, articles, even source codes.

Second, you can use your creativity to modify an existing product and make it your own.

If you put together ten articles about a common theme, modify them a bit to come up with one basic idea, you would have a resulting product which is more comprehensive than the original material. This is better as compared to just combining two articles with the same idea and packaging them individually.

You can also use an original material or text and use the private label rights that you obtained to develop a web site about the same topic.

There are hundreds of possibilities about how you can earn money with the use of private label rights. Affiliate sites and other web sites offering private label rights would make modifications seem effortless.

This area of Internet marketing shows such potential that many online businesses are grabbing the opportunity.

All you have to do is find the right material to work with and you can have an instant product to work with. Just change the graphics, modify the text and you are good to go.

The great thing about this is that you can re-package the material and present them to buyers in any way that you would like. Additionally, you get the glory of the byline since you can put your name on the printed or electronic material because the product is yours to claim now.

With a little creativity, resourcefulness and effort, you can earn hundreds of dollars by using private label rights to come up with original products that you can distribute to your target market.

With this, the difficulties of conceptualizing and manufacturing an original product will be eliminated, yet yield almost the same results when it comes to profit.

What You Can Achieve With Private Label E-Books

Gary Knox — Fri, 02 Jul 2010 13:24:06 +0000

There are a lot of ways that people can profit from the Internet. E-commerce has flourished grandly and a lot of marketers found themselves earning money more than they ever dream of. One of the means that these marketers utilize for them to rake in the dollars is venturing into private label rights e-books.

First, it is necessary to know what private label rights are.

Basically, private label rights allow persons to market somebody else’s product as their own. The concept is that prospective resellers obtain the rights of a certain product from the person who created it, and then the reseller can do whatever he wants with the product, apply all the modifications that he wants, then sell it to customers, keeping the profit all to himself.

The difference of private label rights to resale rights is that with the latter, marketers can sell the product, but all of its contents should be intact. Private label rights permits the seller to modify, rearrange, alter or enhance the acquired product then sells it.

Among private label products, one of the most profitable is the E-book. In the past, marketers purchase resale rights from an e-book author, and resell the text of the material as it is. This strategy works to the advantage of the authors, because their works can be sold with the content intact, and not being compromised. Plus, many of these e-books contain links to products that the author has interest in. The result is that the seller of the e-book will double as the author’s marketing agent, because in each sale of the book, the affiliate links that it contains are exposed to each customer.

Recently, however, a new kind of resale rights became increasingly popular among marketers. They not only purchase the rights to sell the book, they also obtain the rights to do whatever they want with it, then sell it. Essentially, they edit, modify, rearrange, or change the contents of the books to suit their needs without being held liable. This allows the reseller to create new unique products from the material which is specially designed to suit the customers of the reseller.

Usually, the e-books that are being resold under private label rights are specially commissioned and have ghostwriters as authors. These works are usually basic texts that is geared to a specific market, but they are not the type that will win literary awards or climb bestseller lists. But it does not mean that these books are not worth a lot. Actually, they fill the need of niche markets because they are written specifically for them. They can gain a lot profit if the reseller manages to aim it at the correct target market.

What can a reseller do to maximize a private label e-book that they have acquired?

A lot of things, actually. With a little ingenuity, a reseller could end up offering a book to customers that they will not find elsewhere. They do not have to compete with other resellers who have the same product that they are selling. The contents of the book can be changed and modified to suit the target market. Chapters can be rearranged. New sections can be added. An entirely new and eye-catching cover can be created. Titles can be revised. Pictures and illustrations can be included. Even the name of the author can be changed, and after overhauling a whole book, a reseller has already created an entirely new and unique version of the material which customers can appreciate.

Of course, there are protests regarding the idea of allowing marketers to so whatever they want with written materials. There is the possibility that the market will be flooded with books containing different titles but have basically the same content. This can bring about the loss of consumer confidence in the e-book industry. Another disadvantage is that materials that are distributed in this manner will not be as credible as the books that have a known and respected author associated with them. These kinds of scenarios cannot be easily dismissed and requires consideration.

Marketers should see private label e-books as means to explore countless ways to create and maintain profit, and should view it as the beginning of building an Internet business empire.

Products with Private Label Rights

Gary Knox — Fri, 25 Jun 2010 12:58:13 +0000

Entrepreneurs today have lots of ways to make money on the Internet. With all the business opportunities available for the picking, marketers have a wide variety of choices when it comes to selecting the perfect business venture for them.

Private label rights is one of the most popular businesses online at present. There are lots of products that marketers can purchase that can be subjected to private label rights.

But first, one must fully understand the concept of the business. What are private label rights?

Basically, it allows potential resellers to purchase a certain product not only to sell it, but also to do whatever it is needed to suit the needs of the target market. The main distinction of private label rights from resell rights is that the latter allows marketers to sell the product, provided that its contents remain intact. Private label rights permit the reseller to modify, change or rearrange the composition of the product to suit the marketer’s needs.

Private label rights are great assets for the marketer. It presents the opportunity for them to own beneficial products without creating them themselves. Perhaps the greatest benefit that can be acquired from private label rights is that it enables a reseller to develop new and unique products from the original ones that they purchased. Resellers then do not have to compete with thousands of other resellers that possess the same original product that they purchased.

What types of products are available under private label rights?

These can include software source codes, graphical files and e-books. Each product has its own advantages and liabilities when it comes to purchasing it under private label rights.

A reseller must have some technical knowledge in order to have source codes compiled into a software product. An average marketer will have to employ the services of a skilled hand for this task, producing a substantial increase in costs and time. The advantage, however, is that those software products have a considerably higher value than e-books and graphical files.

The same thing applies to graphical files. It may also take some technical abilities from the reseller to modify. There are instances that these files are distributed as GIF, JPG or BMP format. Basic modifications can be done by loading these formats into any graphics programs.

Information products such as e-books, reports and articles are very much easier to modify compared to other materials.

What modifications can be applied to these information products?

The books can be branded with an unlimited number of contents, affiliate programs, links, and back-end sales.
The content can be divided and distributed as an e-course through an autoresponder.
The content can be placed online and create web sites from it that are chock full of content

It is fairly easy to garner profit from articles and content. Here are five tips:

A report can be generated using a group of articles. The report should be offered to customers for free and it should be permitted to be freely distributed
An article series can be developed to form an email campaign for autoresponder. The series can be utilized to attract customers to opt-in email lists.
The articles can be used as content for the reseller’s own web site. The trick is to rewrite the separate articles to suit the keywords that can give enhancement to Google AdSense revenue.
A series of books can be created and repackaged to be sold along with resell rights.

What are the benefits that private label rights produce?

First, private label rights allow resellers to create a variety of unique products from an original source. They can be repackaged to suit the market in mind.

Second, it allows resellers to improve on works that they think is fairly inadequate.

Third, private label rights are the perfect tool for establishing branding for the reseller and the business as a whole, Producing information products attached with private label rights can build the reputation of a reseller.

Fourth, it is not only the purchaser who can gain from private label rights. Creators of the information products can also profit from the venture. They can offer their products at relatively high prices, knowing the amount of demand fetched by their materials.

Earning From Private Label Rights

Gary Knox — Tue, 01 Jun 2010 12:47:26 +0000

“Private label rights” (PLR) are demonstrated in a license or an authorization which comes with information products, such as e-books and articles that you buy. These rights allow you to modify, alter, rearrange and enhance the products’ contents to fit your requirements.

You may split an e-book or article in to smaller articles and then sell them not as one whole e-book, but as a “series” or sequence of articles. You can also do the reverse; when you have purchased a collection of PLR articles you are able to bring them all together into one well-designed special report or novel e-Book.

Likewise, you can add any relevant information on a certain PLR content without the need of asking the original author’s permission.

The best feature, however, when purchasing PLR information products is that, generally, after you have completely revised the article you can display your own name as being content’s author, without the need to pay for royalties or the services of a ghostwriter.

Benefits of private label rights:

1. Permits you to create or produce an assortment of new articles from one original source. Because you are licensed to alter and modify the contents so as to match your requirements for several different markets.

2. Gives you consent so that you can improve, by way of adding information on content that you find lacking, or delete irrelevant information. Some products may disappoint you if they do not measure up with your standards; however PLR products gives you the right to adjust the article’s content.

3. PLR articles are the right choice when it comes to branding yourself as well as your online business. There is a need for you to let the world know that a business like yours exists. With PLR modified and revised products and labeling them as your work, you will impress prospects as well as establish yourself as an expert in your field, gaining the trust of online users and you will be remembered when they will need your service or products.

Where to use private label content?

1. Links. Rewrite some articles and submit them to free article directories. Do remember that you need to revise your articles first, before submitting them, as the directories can penalize you.

2. Enhance your list. You can offer e-Books or eCourses as free incentives for visitors to enroll in your opt-in mailing list or offer report as bonuses when they sign up.

3. Improve online sales. Your revised articles can be used to update online prospects about a certain subject then incorporate links to associated product pages or links to affiliate programs.

4. Become an expert in your field. You can rewrite and reconstruct “private label rights” articles for use in several different articles in order to construct an originally created e-Book.

5. Improve website income. Use keyword-rich articles in your website to earn additional income with “Google Adsense”.

Guidelines to modifying private label content:

1. Keep in mind that “private label content” is the expression of someone’s personality and ideas. Begin by transforming the title as well as the tone of the article.

2. Rewrite totally your opening paragraph. Search your vocabulary so that you can state the same things in a different way. You can make use of your Thesaurus tool and look for alternative words.

3. Go through your entire article. Add or remove sentences where you uncover mistakes. Add new ideas to spread out your article or split a very lengthy content into two articles.

4. Rewriting the ending. Be certain that your article entices the readers to perform what you need them to perform, be it buying a certain product, subscribing to a newsletter or going through your site.

5. Check for grammatical or spelling errors and be certain to compose a keyword rich article.

“Private label rights” can enhance your online business in so many ways. When you come across a good quality information product that gives you the freedom to change its substance and then acknowledge as your own, then it will be worth to investigate the profitability of buying it.

After You Have Written Your E-Book

Gary Knox — Tue, 27 Apr 2010 13:06:41 +0000

Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.