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Reaching Your Target Audience When Email Marketing

By Gary Knox on July 6, 2009

In principle email marketing is no different to other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience. The power to reach your target audience and convince them to make a purchase [...]

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Refrain from Buying Bulk Mails

By Gary Knox on December 1, 2008

I am certain that you have unquestionably come across advertisements that read: “1,000,000 email addresses for $29.99”. Additionally these bulk mail companies can even offer you these names on a CD delivered to your doorstep.
Certainly, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and frequently sounds too good [...]

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