Internet Marketing Hints And Tips » eZine publisher

The 3 Best eZine Formats

Gary Knox — Wed, 21 Dec 2011 12:38:20 +0000

I am about to describe to you in this article the three most commonly used eZine formats which most eZine publishers use today. There are others but these seem to be the favoured ones.

Ultimately, you can decide which format is the best choice for you, though each format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skills in order to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format. When considering which format to offer if you chose to go the HTML route in order not to lose potential subscribers it is advisable to offer a plain text version as well as some readers will not want to view HTML e-mails.

Whilst I have outlined the basic types of format it will ultimately be upto you as to which format to use. The factors to be considered are the type of information you are trying to impart, your coding skills (HTML) and your time constraints.

Why Publish an eZine?

Gary Knox — Wed, 23 Nov 2011 12:46:19 +0000

On the Internet today, it is possible to make money without selling a product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers.

In other words, you do not have to invest in expensive printing equipment, a bricks and mortar business and the hiring staff just to run your own newsletter publication. This results in a lot of time, money and effort being saved.

Basically, all you need to start your own eZine are an autoresponder with a broadcast feature included, enabling you to reach out to your massive subscribers whom in addition you can regard as your prospects.

These newsletters can and most likely will include links to an affiliate program or service you are promoting, or include adverts from people that have paid for the privilege to be included.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Why Have a Mailing List?

Gary Knox — Wed, 06 Apr 2011 11:40:44 +0000

Before anything else, it is important for you to have good reasons to have your own mailing list in the first place. Consider the following:

If you join a Network Marketing company, your upline would require you to write a list of, say 100, names of people whom you know. The people you know are your prospects because they might be interested in becoming a consumer or starting their own Network Marketing business like you.

If you own a conventional B2B business, your target prospects are other businesses, and their information and contact details are likely to be found in the Yellow Pages or telephone directories. Thus the information found in Yellow Pages and the telephone directories are your list of prospects. So, why have your own mailing list? Because that is where your potential customers are!

The common mantra that most other Internet Marketers follow is “The money is in the list” and I tend to agree with them.

Of course, that is often true only if you harness your mailing list well and that your subscribers are responsive in the sense that they do bother reading your mails every time you send a broadcast to your mailing list. How responsive your mailing list subscribers are depends on how well you develop your relationship with them and how much you understand who your prospects are. Otherwise, do not hope on cashing in on your mailing list!

Regardless of what kind of Internet Business you are starting, having your own mailing list is a must. No exceptions.

I am aware, as I am sure that you are, that there are JV brokers who are making money simply by making successful Joint Venture deals between the product creators and Ezine publishers without having to have their own mailing list. But then, having your own mailing list gives you tremendous advantages that both JV brokers and product creators do not have.

For one, whenever you have a product or service you either own or are an affiliate for, you would not have to look further than your own mailing list thus you can be in profit within hours from the time you send out your endorsement letters.

The bigger and more responsive your list is, the more sales you will make and in a shorter period of time.

Secondly, having your own mailing list is more important than just having your own product. Even if you do not own your own product, you can still be an affiliate or Joint Venture for other people’s products.

For the third and most important reason: having your own mailing list gives you the opportunity to first prove your credibility to your subscribers through what you have to share with them in your E-zine!