If you are employing your autoresponder to sell a product or service, you must be really careful as to how you approach your possible customer. Few people like a hard sale, and marketers have recognised that for years. In fact it is generally accepted that a prospect must hear your message on average seven times prior to making a purchase. How do you achieve this with autoresponders?

It is really quite simple to get your message to your potential customers those seven times by utilising your autoresponder correctly. On the Internet, without the use of autoresponders, you probably could not achieve that. Far too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this will not work.

You should build interest slowly. Start with an informative message – a message that educates the reader in some manner on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Employ that first message to center on the problem that your product or service can solve, with merely a suggestion of the solution.

Develop from there, moving onto how your product or service can resolve the problem, and then with the following message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message in the sequence should be the sales pitch – not your first one! With each message, make certain that you are giving the customer information appertaining to the topic – free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It could take time to get it exactly right. Apply the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Begin a “swap” file, and keep those messages. Employ some of the better sales copy for your own autoresponder messages – just make sure that yours does not turn out to be an exact copy of somebody else’s sales message!

Remember do not start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can resolve that problem or meet that need. If you are executing this right, by the time the potential customer reads the last message in the series, they will be convinced sufficiently to make a purchase!

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When it comes to making a sale using your autoresponder, follow up messages are extremely important. Most website visitors will not buy something on the first visit; it commonly takes more than six or seven visits before they decide to make a purchase. To keep them interested and eventually make the sale, you will need to come up with some innovative yet captivating follow up messages.

When you start composing your message, you will need to come up with compelling headlines. Compelling headlines will draw attention from readers, making them feel excited to read the remainder of your message. If you send out a message with a shoddy headline, chances are that your readers will just scan the email and not pay too much attention to it at all.

You can likewise grab the attention of your readers by sending them personalised messages with their names and other details. There are numerous autoresponders that personalise messages through the insertion of codes. When you send a message out, the code is substituted with the personal information of the subscriber. When receiving the email, the subscriber will see his or her personal information rather than the code.

The first message that you send out is typically an introduction message. These messages should be pitched towards giving your readers information as to what to expect from your messages. You can also mention information about your company and your products also. Your introduction message is really important, as it sets the tempo for the messages that follow.

When you send out your second message, you should inform readers about your products and services. Make certain that you explain what your products do and how your readers can benefit from utilising them. Then, in the messages that follow, you should put additional emphasis on your services and products. You need to be attempting to convince your readers that they simply must have your products and that your products are a superior to the rest.

To guarantee that you get the sale, you should include comparisons between what you offer and what competitors offer. This way, you will reveal to potential customers that you are indeed the best, with the best features and the best prices. Once you have a couple of satisfied customers, you will start to develop your credibility. If a customer is satisfied, they will let you and others know. Once a customer has praised your products, you can ask them for a testimonial which can be added to your messages and this will no doubt help to increase your potential sales.

When you close a message, make certain that you leave a teaser for the next message. This way, your customers will look forward to receiving your next message. You should also carefully weave in your messages your contact and order information as well, so readers can place an order at any time without any problems. If you put some time and thought into your follow up messages – you will start racking up customers and sales in no time at all.

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