Internet Marketing Hints And Tips » free reports

Utilising Free Reports to Build Your List

Gary Knox — Mon, 21 Nov 2011 12:31:58 +0000

Apart from pre-selling your products and affiliated offers, the additional purpose of your free viral report should be to build your subscriber base.

This is because if you’re unable to pre-sell, not to mention sell, the products and services featured in your free report, the last ditch effort should be to accumulate leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In this manner, you will be able to still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably a lifetime one.

You can do so by providing a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

Among the few success factors in viral marketing of your free report is the quality of the report. If your subscribers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away free of charge, you will be able to have your name, status and links within the report circulated without any effort on your part , simply because other people are willing to do so for you!

Using free reports to build a mailing list is one of the easiest and most common ways to build your list so I would urge you to seriously consider it as part of you list building strategies.

Placing Profit Centers In Your Free Report

Gary Knox — Mon, 05 Sep 2011 11:31:58 +0000

Free reports are hot items today among Internet marketers. Most of the very savvy ones have discovered just how valuable a free report can be and how it can serve to help build those all-important opt-in lists. Free reports do help to build opt-in lists, that’s true, but they can serve other purposes as well.

A good free report is something that your average, garden-variety Internet surfer actually seeks out all by himself. You never have to beg people into taking free stuff. When a surfer is looking for information on any given topic, the first thing they usually look for are free reports on the subject. People do pay for information but only after they have gotten the free information first and are looking for more specific and detailed information. One thing that you can absolutely count on, though, is that people will download and read free reports if they are interested in the topic of the report. That’s a given.

So, the next question is how do you get the most mileage out of a free report? After all, that ‘free’ report is only free to the people who download it. It sure isn’t free for you, the marketer. You have spent time, effort and energy writing it yourself or you have paid a ghostwriter to write it for you so you need to get something back, right? Yes, you do need to get something back and that’s what we are going to talk about.

The first, and maybe the most important thing you get, is the name and email address of the person who downloads your free report. That is usually the main object of producing a free report, after all, but you benefits don’t have to stop there. There are other ways to profit.

In a free report, you can strategically place advertisements for your affiliate products or even for your own products. Now… the free report cannot be a blatant advertisement… hat is just not acceptable but that doesn’t mean that you can’t place links to products or services that you will make a profit on, does it?

You do need to use good judgment and possibly some restraint in placing links to products and services that you can profit from. Remember that the people who have downloaded your free report didn’t expect nor want to get yet another advertisement. They intended to get information and information should stay the main focus in your free report.

You can add links to products and services that you make a profit on but only within the context of the information being supplied to the reader.

Another way that you can make your free report even more valuable to you is to sell advertising space in it to other Internet marketers.

Paid advertising needs to look like paid advertising, however. It should not be disguised to look as though it is a product that you are specifically recommending in your free report. It really isn’t surprising that people expect to see advertisements. It’s true. You really expect to see advertising, don’t you? Others expect to see it as well and it will not aggravate those who download a free report if the advertisements look exactly like what they are…advertisements.

The amount you can charge for advertising space in a free report varies with the report and the size of the circulation it will achieve. A long report can generate a larger advertising charge than a short report. A report that will be downloaded thousands of times can bear a larger advertising charge than one that will only be downloaded a few hundred times.

Advertisements can be shown as sponsorships. Example: “This free report is sponsored by” just above the advertiser’s logo. This kind of advertising is less annoying to a reader and puts the advertiser in a better light than just an advertisement.

Remember, however, to hold your advertisements down to a very reasonable number… even if you list them as sponsorships. Too many advertisements make a free report appear to be nothing more than a cheesy way to slip advertising in disguised as something other than what it is…and people really hate that.

There is even one more way in which you can profit from a free report. You can provide a capture method so that you can collect the names and email addresses of those who have not yet downloaded your free report.

You can give your free report a viral quality.

Each visitor to your website is a potential customer or, at the very least, a potential member of your opt-in list. Another way to give your free report a viral quality is to include coupons that provide dollars off on a product or service that would be of great value to those who download the report as well as to their friends, family and coworkers. People love coupons!

Each of these techniques to add to your opt-in list or increase your potential for profit from a free report by selling advertising space or strategically placing links to products and services that you profit from or by giving your free report a viral quality is worth your time and effort to investigate and put into action. Free reports are only free to those who download them…they are supposed to make money for you.

Making Money With Autoresponders

Gary Knox — Wed, 02 Jun 2010 13:00:16 +0000

These days, autoresponders make for great follow up tools. You can set them up to your liking, as they are easy to set up and will hold a lot of preset messages. Although they are very popular, a lot of people fail to see the power they hold and therefore never use them. If you’ve been looking to make extra money, the tips below will show you how you can make money using an autoresponder.

The first thing to do, is ensure that your site has a signup form. A signup form is an obvious way to use an autoresponder, yet a lot of people don’t think about it. Each and every day your website attracts visitors, many of us come back. If you put a signup form on your site, they can sign up and become a contact. This way, your customer base will grow with each passing day. You can stay in close contact with your customers this way, and even increase your audience over time as well.

You can also give out free reports or ebooks as well. It’s actually an easy task to exchange reports or ebooks for someone’s email address. Even though you may not have a website, you can still make the free report or ebook available by having people send blank emails to your autoresponder. In doing so, you will build a client list and get your report out there – which can help you make money.

You can also choose to publish an ezine. To do so, you’ll need to load your autoresponder will a course that contains several parts. This way, your clients will receive your reports and material in sections. You can also build a customer base this way, and eventually recommend you to their family and friends. Once you have a relationship and your clients start to trust you, you can send them information for other products.

You can also use autoresponders as curriers as well. When you send an email out, ask the recipient to pass your email along to family and friends. As they pass your emails along, you’ll gain more subscribers. Although you’ll have to start out small when you first begin, you’ll find that your client list will grow in little to no time at all.

Autoresponders are also great to use with customer response as well. Autoresponders are very handy, and they can answer a large portion of your technical questions. Whenever someone sends you an email needing customer support, simply answer with an autoresponder message that entails a lot of the most common problems. A lot of customers find this to be very helpful, as chances are it will cover the issue they are experiencing.

Autoresponders are also handy with site updates as well. If you update your site on a regular basis, you may want to use an autoresponder with individuals who want to be informed when your site is updated. With an autoresponder, all you have to do is send out a broadcast email and everyone will be informed at the same time.

No matter how you look at it, an autoresponder can help you bring in profits – as well as make your life a lot easier. They are easy to use, and will work great with your website. If you operate several websites, you simply must have one of these. Once you use an autoresponder – you’ll never want to find yourself without one again. If you’re interested in finding out how easy they can make your life, all you need to do is give one a try.