Internet Marketing Hints And Tips » generating traffic

Why Search Engine Results Beat Sponsored Links Anytime

Gary Knox — Tue, 30 Aug 2011 11:31:13 +0000

This may sound a touch controversial but please let me explain the reasoning behind the statement, before you rush to make a judgement.

There is no such thing as a free lunch. So make sure you scoff at anyone who tells you something is free. If you receive traffic from some place and it costs nothing, but you had to spend 300 hours to generate it, was it free? No, at worst, you could have earned minimum wage for those 300 hours. That is-at worst-it cost you 300 hours multiplied by minimum wage.

At best, you could have been doing something productive with your business that would have earned you ten times more than minimum wage during each of those hours. So do not listen to this free traffic generation nonsense. Even traffic that comes from search engines has a cost and that’s your time.

Now, with that caveat in mind, there is such thing as relatively cheaper traffic. If it takes you very little time to optimise your search for the search engines and the result is considerable organic search engine traffic well great; you should generate traffic through search engine optimisation.

In general, traffic that comes from search engine optimisation does actually turn out to be quite cheap. In exchange for the time it takes to create some relevant content, use the proper tags, and exchange a few links, you could get a steady flow of several hundred visitors per day to your site.

If your wage is the only cost, this will be relatively cheap in comparison to pay per click traffic, which could cost you several dollars per visitor.

Other than simply being cheap, organic search engine traffic is also good for a number of other reasons. One obvious reason is that you do not have to spend time monitoring the flow of organic SEO traffic for fear that you will exceed your budget.

With PPC, you have to constantly check your Adwords account and other PPC accounts to determine how well your ads are performing. This is not so with organic search engine traffic. And the less time you spend thinking and actually generating traffic, the more you profit per visitor. If you spend your whole day watching statistics and you think you’re in profit – then you’re not adding your own wage to the equation.

Another major benefit to using organic search engine traffic is that it tends to convert better. In fact, many experts would argue that it converts much better than links from sponsored sections – even if they are on a search engine.

People tend to be considerably more skeptical of anything that looks like an advertisement. In contrast, if your site comes up as the first non-sponsored result on Google for a particular keyword, you will gain enormous credibility for that fact alone.

Last, there is one other major benefit of organic search engine traffic: high rankings tend to beget high rankings. That is, if you maintain the top position for certain keywords on Google, there is a good chance sites will start linking to you, as you will be considered an authority on your topic.

This will solidify your top ranking and also improve your ranking for other keywords. In this sense, high search engine rankings can beget high search engine rankings.

And there you have it: there are several major benefits to using organic search engine traffic over popular alternatives, such as pay per click traffic.

Even though organic search engine traffic is not truly free, it costs your time at the very least, it may be considerably cheaper than other forms of traffic generation. Not only will it covert better than sponsored links, but it may generate future traffic; and will cost comparatively less.

How To Monetize Your Traffic So You Get The Most Out Of It

Gary Knox — Fri, 10 Dec 2010 13:29:48 +0000

Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

Affiliate Programs

Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

Increasing Your Web Traffic Starting NOW

Gary Knox — Thu, 21 Oct 2010 12:40:54 +0000

Internet. Business. Profit.

To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article and reading resource you will find about making your site or company successful will always include a section about the importance of generating traffic.

So, we all know that, traffic is the most essential thing to a successful Internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organisation well taken care of, it would be time to get to the nitty-gritty of things, generating traffic.

If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are competing in a market with other very competitive business, you should always be a step ahead of your competition. Increasing your traffic flow should really have been started yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.
To help you out in generating more traffic for your site, here are some seven surefire ways in a nutshell to increase your traffic starting from yesterday.

Invest in good advertising with Search Engines. Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although this method of increasing your traffic would cost some money. Whilst some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top way to increase your traffic. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
Exchange or Trade Links with other sites. With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
Use Viral Marketing. Viral marketing allows you to spread the word about your company and product without any costs or at low costs. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
Search and use proper keywords or keyword phrases for your sites content. Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.
Write Articles that can lead traffic to your site. Submit articles to sites that would contain the same subject that your site deals in. Attach your sites description and services at the end of the article as well as the link.
Join forums and form online communities. Capture a market and show your expertise and credibility. When you have a solid foundation for your site, people will trust you and your site and will pass on to other people their trust. Traffic will certainly increase because they know that you can provide what they need.
Lastly, Offer newsletters or e-zines. If many people know what you are about and your existence and is shared with many others, you will discover a loyal traffic base that can provide you with more traffic by means of recommendation.

Affiliate programs for back end profits

Gary Knox — Fri, 09 Apr 2010 13:04:10 +0000

All mini e-books have the potential to make a profit for the author (you) – either by generating traffic to your site – or by giving you subscribers valuable offers from your own product range, or a list of carefully selected offers.

Finally you can build your back end income through affiliate programs. Looking through various sites such as Commission Junction, Linkshare, Clickbank, and Paydotcom you should find many affiliate programs matching your needs in your niche. All of these sites contain lots of affiliate programs – from traditional ‘brick and mortar’ stores to a multitude of online sites.

You should always try to include some information or outline how to make a profit with your affiliate sign ups – and explain why you feel these affiliate programs work well with your mini e-book – those explanations should support your readers and offer information as to how to best use these other products, and add insight to how you’ve used and created a solid income with them. Key to this is actually using the affiliate links that you’re recommending.

You could also circulate your E book free, giving your traffic a boost – and distributing your affiliate link to more people – receiving opt ins rather than sales – and then you can customize your auto responder to teach subscribers – and use your affiliate links to willing readers. This will give you more chances to build back end sales, and provide useful resources to your subscribers and readers.

Your choice of affiliate programs will reflect on your e-book, so choose carefully – high quality links will do far better in the long run than lots of lower quality offers and affiliations.

Using a combination of the above methods you can generate a steady stream of passive income in conjunction with your mini e-book, and provide your readers with more tools to aid in their online success.

Start Viral Marketing Campaigns Using E-books

Gary Knox — Thu, 15 Oct 2009 12:25:59 +0000

Viral Marketing sounds as though it is something bad but it is actually something very good. What it is, is a very powerful method to of generating traffic to your website.

Just think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get ill and share their germs with everybody they know and the next thing anyone knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to propagate your marketing message around because they want to.

Now let us look at employing an E-book to begin your viral marketing campaign. First you produce an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and lets say that you give it to three people. In the book you encourage those three people to give it to their friends and family.

Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.

Make sure that you let people know that they have your permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. Among those rights could be that you permit them to give the book to other people. Make it clear that this book is free to give away.

You can either write the E-book yourself, use private label content or you could hire a ghostwriter to prepare the content. There are many ways to create an E-book. Once you have your E-book written, use software to create your E-book.