Internet Marketing Hints And Tips » keyword research

The Importance Of Keyword Density

Gary Knox — Wed, 14 Dec 2011 12:31:45 +0000

Keyword density is an indicator of the number of times the selected keyword appears in the web page. It is important that keywords not over used, but should be just sufficient enough to appear at important places.

It is almost certain that if you repeat your keywords with every other word on every line, then your site will be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also app

lies to not just to one keyword but also a set of keywords that relate to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the “Edit” menu and click “Select All”. Now go to the “Tools” menu and select “Word Count”. Write down the total number of words in the page.
Now select the “Find” function on the “Edit” menu. Go to the “Replace” tab and type in the keyword you want to find. “Replace” that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

The correct placement and density of keywords within the pages of your website will almost certainly increase your websites visibility within the search engines thus generating more traffic. This is probably one of the easiest Search Engine Optimisation techniques available and is one that I highly recommend to everyone.

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Tips to Increase Ranking and Website Traffic

Gary Knox — Fri, 17 Jun 2011 11:42:26 +0000

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

Create a site with valuable content, products or services.
Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
Research and use the right keywords/phrases to attract your target customers.
Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Keyword Research That Works

Gary Knox — Wed, 13 Apr 2011 11:25:24 +0000

On the internet, keywords are terms or words that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.

Keyword research is the first step towards a successful search engine optimisation campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website.

The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have global presence.

When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online – and find out what keywords are targeted by competitors who are doing well in marketing on the internet.

The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past.

Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.

Today, users of search engines are aware of how they work, for searching products and services on the net. Users always look for the better products, locations, etc. Therefore, you should cover all terms for each – products, locatins, etc.

There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here, is to determine which keyword is the best to generate traffic.

How to Build Affiliate Sites and Rank High in Search Engine Results

Gary Knox — Fri, 29 Oct 2010 12:44:40 +0000

Getting high rankings in search engines might seem like a completely impossible task. In fact, you might ask how you-a person with relatively little money and few resources-can outcompete large, well-funded corporations when it comes to search engine ranking. Is it indeed possible at all? Or is it simply bait that shovel-sellers use to trick you into purchasing a product? ?Yes, you too could rank #1 on Google in 24 hours!? We’ve all heard this line and similar ones.

I have good news for you: obtaining top rankings on Google isn’t really something you could do overnight. And that’s a good thing. Otherwise, other marketers could use the same trick to get ahead of you easily. Instead, getting top rankings on search engines is a slow, but rational, process. And the whole process starts with the creation of your affiliate site.

You might not realize this initially, but creating an affiliate site-as opposed to selling all of your own content-gives you a number of distinct advantages over people who are selling their own products. First, it allows you to quickly create an entire site around a much focused topic. Why is this important?

For one simple reason: the more narrowly focused your website is around a particular topic, the better it will rank on search engines. If, for instance, your site is a conglomeration of 35 different sales pages on totally unrelated topics, you will not rank well. If, on the other hand, your site only contains information about apple sauce, then you are likely to rank very well on keywords related to apple sauce.

Now, in addition to affirming the above (that affiliate sites can rank well in search engines), it is also important to emphasize that you should limit the scope of your site insofar as it is practical. Additionally, while you might sell products you created yourself, you should use content that you created (or hired someone else to create). Articles scraped from directories and copied-and-pasted salesletters are duplicate content and are unlikely to help you perform better on the search engines.
However, with that said, there are a number of ways in which you can quickly generate information about affiliate products that you couldn’t do otherwise. One popular way to create content for affiliate sites is to create a ?top 10 product section, where you can include reviews on the best products for that particular niche.

If you haven’t actually used the products, you don’t have to claim that you did. All you have to do is summarize points in the salesletters (and explain that this is what you are doing) and paraphrase testimonials. This will allow you to give visitors the short version of the salesletter, which will count as unique content for your site. Other ways to improve your search engine rankings include things such purchasing massive amounts of unique, focused, relevant content (i.e. articles, reports, etc.) and uploading them to your site.

For instance, you could do keyword research on your topic, find keywords that receive a lot of queries (but do not have a lot of sites returned on Google), and hire a ghostwriter at elance.com to create an article optimized for each.

However you decide to generate traffic for your site, keep this in mind: you cannot get a top ranking in Google overnight. It simply doesn’t happen. You can do it, but it will require work. And when you finally do get that spot-and the traffic starts rolling in-you’ll be happy that those 24-hour tricks are myth, rather than reality.

Your Guide For Blog Marketing

Gary Knox — Mon, 25 Jan 2010 14:21:28 +0000

Let me ask you a couple of questions:

How do you make your blog known and get people to read it?
How are you going to stand out?

There are several things that you are able to do to make your blog marketing a success, and I am going to cover some of them right here. The first thing that you should know is that you should have your blog URL pointing to your market.

The next step would be to customise your blog. Instead of having the same old blog interface that everyone else has, make yours unique and interesting to look at. This will also help anyone from getting your blog confused with others that look just like it. There are so many types of blog software on the market that having your own look should not be to difficult to accomplish.

Keyword research is another very important part of blog marketing. If you are not using the keywords that people search for, then the chances are nobody is going to find your blog. Have a variety of keywords in your blog as well. Not just the same one over and over. Not everyone just uses the term ‘sunglasses’ when they are searching for shades to keep the sun out of their eyes. Keyword research is an important factor to remember.

Using SEO on your blog, which stands for search engine optimisation is a great idea as well. SEO will help get your blog out there and read, and will also help you get a better ranking with Google. Being as high as you can be in the Google search engine results is something that you want.

Find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, particularly if you can get a few good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog.

Many people do not realise this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of ‘sunglasses’, you need to be certain that none of your other pages are named this. Doing so will make Google think that you are spamming that keyword, and that will result in them punishing your blog URL.

Once you have completed your keyword research, you will want to write content based on the research you have done. Employing one or two keywords, make entries into your blog using those keywords this will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms being able to discover your blog.

Pinging your blog frequently is another good way to get your blog seen. Every time that you update it, use the ping tools to ping it. This will let all of the blog directories know that you have added something new to your blog. This also brings you in some more traffic.

Blog marketing is pretty much the same as website marketing. However, if you have never had a website, and are not familiar with marketing these great tips will help you get started. Be sure that you put new entries into your blog on a regular basis as well. This will help keep you up to date and current and also will keep your readers coming back for more.