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Why Keywords and Phrases are Crucial for Content

Why Keywords and Phrases are Crucial for Content

By Gary Knox on August 4, 2010

When an individual is looking for something online, they have a goal in mind. They know what they are looking for and frequently it can be frustrating to try and sort through the many pages of useless content to find what they really need. Giving a person what they are looking for is a way [...]

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Keyword Research That Works

Keyword Research That Works

By Gary Knox on May 26, 2009

On the internet, keywords are terms or words that relate to a particular topic. Keyword research will involve several aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales. Keyword research is the first step towards a successful search engine optimization campaign. You have to be really careful [...]

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What Is Niche Marketing, and Do I Need It?

By Gary Knox on March 18, 2009

In marketing, a niche relates to a service or product that occupies a particular area of demand. It is that little corner in the market that accounts for a certain kind of specialty pertaining to an unmet customer need. To be able to draw in a strong, solid market, the selection of a niche product [...]

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