Internet Marketing Hints And Tips » keyword

Submitting Your Website to Search Engines

Gary Knox — Fri, 25 Nov 2011 12:20:36 +0000

If you have a web-based business or if a significant percentage of your business is done on the internet through your website, then the best advertising and marketing is done by submitting to a search engine. No quantity of press releases, newspaper or radio ads, banner ads, junk e-mail or newsletters will accomplish the equivalent results, although, they maybe effective in a small proportion.

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but merely false promises. The clearest way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right keywords, good graphics and pictures and the relevant content. Do not submit websites that are incomplete. When submitting to a search engine, make certain to provide information about your website, keywords and any additional information that may be pertinent, including the name and contact information of your business. I know this sounds obvious but people do forget to do this thus causing their site to be rejected.

Mere submission to search engine companies doesn’t guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites going up daily it may take quite sometime before they take up your site for review by human editors. One important factor to remember when submitting a site is to include a site map of your website which makes the crawling easy for the web robots (webots or crawlers). Search engines like google.com hardly considers submissions without sitemaps.

There are many online companies that act as search engine submission services. You can decide to do it yourself with a software package and service like this one:

http://www.webposition.com/order/trial.asp

Or if you want professional help try the following sites:

http://www.addpro.com/professional_submission

http://www.submitawebsite.com/aboutus.html

Just don’t use the automatic submission services.

Here is a list of the most popular Search Engines and directory companies:

Search Engines

Go.com/InfoSeek AltaVista
Google, HotBot
Excite/Webcrawler

Directories

AOL Search Inktomi
Lycos Open Directory
MSN, Yahoo!
LookSmart Snap

Aside from the above there are literally thousands of search engines and directory companies, where you can submit your website. The sites mentioned above constitute probably the most popular ones and consequently the most important. The following links gives information on other search engines and directories:

http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm

http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents

The important thing to realise is that without submitting your site to the search engines you will find it difficult to get traffic which is the life blood of any online business.

Keyword Research That Works

Gary Knox — Wed, 13 Apr 2011 11:25:24 +0000

On the internet, keywords are terms or words that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.

Keyword research is the first step towards a successful search engine optimisation campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website.

The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have global presence.

When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online – and find out what keywords are targeted by competitors who are doing well in marketing on the internet.

The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past.

Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.

Today, users of search engines are aware of how they work, for searching products and services on the net. Users always look for the better products, locations, etc. Therefore, you should cover all terms for each – products, locatins, etc.

There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here, is to determine which keyword is the best to generate traffic.

Get Involved with Video Marketing!

Gary Knox — Wed, 15 Dec 2010 13:40:38 +0000

If you have not yet gotten into video marketing yet, this is SERIOUSLY the time to do so. Again, this is something else that can also be outsourced or done quite easily by yourself, at home. YouTube.com is owned by Google and everybody knows how fast your video gets indexed by Google for a specific keyword(s), and the traffic that a single video can generate.

If you are thinking that there is NO way that you can get involved in video marketing, because you just don’t have the skills, equipment, or money — Rubbish! If you’ve ever filmed a friend or family member with a digital video camera or one of those camcorders from the 1980s, you can be a video marketer.

Basically, you can use a simple digital camera that has video capabilities, or you can borrow one from a friend (I am sure someone you know has one!). You can even ask them to help film you and get them in on it.

All you have to do is talk for a few minutes about whatever niche market you are in. You can give away tips, advice, or give a product review for a product that you are promoting. It can be either a product or service that you created, or one that you are promoting as an affiliate of course.

Putting the KEYWORD that you are targeting in the TITLE of the video is the best way to get your video listed on the search engines (Google) the fastest and highest ranking. There are also keyword tags that you can input in the ‘tags’ section of your video. It is very easy to get a FREE account with YouTube.com and it is also very easy and FREE to post as many videos as you like! This is a very powerful marketing tool right at your fingertips, and it’s free.

Additionally, once you post a video to YouTube, not only will you receive traffic to your video from YouTube surfers, but also from Google searchers…But you will also be able to place the video in your website. They give you the embedded HTML code for you to simply ‘copy and paste’ into your website and/or blog. This gives your website the power of video — without costing you a dime! You are surely leaving money on the table if you do not get involved with video marketing over this next year.

By getting involved with video you have yet another way to enhance your Business and increase your Profits in the coming years.

What Is Niche Marketing, and Do I Need It?

Gary Knox — Wed, 06 Oct 2010 13:24:29 +0000

In marketing, a niche relates to a service or product that occupies a particular area of demand. It is that little corner in the market that accounts for a certain kind of specialty pertaining to an unmet customer need. To be able to draw in a strong, solid market, the selection of a niche product should ultimately complement the website one possesses. It is through this strategy that the website owner is able to generate a specific market for the niche product they are trying to sell.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind. Here one is not coerced into the lion’s den and made to contend against established marketers. The niche marketer is made to occupy a strong and secure place that ultimately gains him a real place in the market. Niche marketing differs from other online marketing strategies because this specific quality allows it to function almost autonomously and without being forced to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be contemplated by those involved in this type of business is the niche business that is going to be involved in the process. It is important to study the type of business that you are going to work on in order to be able to assure oneself of the success that one hopes to have. It is also important for you to know everything about the niche business at hand. Acquiring the tricks of the trade in is one of the things that you could do to make a niche business flourish enormously.

Being able to reach the niche market is another consideration to make. In doing so, you should know the exact phrases that people are searching for. The use of tools can help a great deal in recognizing the type of keywords that should be employed to make the business profitable. Targeting the right keywords does a lot in making this type of business surge upwards..

Those who engage in niche marketing know that ascertaining the potential of a niche before doing anything else is a must if one wants to save all the time and effort that could be squandered if they dive into everything head on. Constructing a niche marketing site that proves to be profitable should be done after an unsatisfied customer requirement is identified, and marketing the site appropriately by reaching out to customers the best potential way is what niche marketers had better deliberate if they want their business to skyrocket to success.

Is niche marketing called for in a universe teeming with a hundred like systems designed for people to make money online? Those who know how the system works will always answer in the affirmative, because niche marketing is the only scheme capable of closing a gaping hole in the market by catering to the unsatisfied demands of customers – needs that are normally not given notice by those in the big league. Through niche marketing, one is able to attain a foothold in the market by being a needle in the proverbial haystack. Small and inconspicuous it might be, but its ability to bite someone so madly once it is discovered will render them more than a little surprised.

Why Keywords and Phrases are Crucial for Content

Gary Knox — Wed, 04 Aug 2010 12:59:23 +0000

When an individual is looking for something online, they have a goal in mind. They know what they are looking for and frequently it can be frustrating to try and sort through the many pages of useless content to find what they really need. Giving a person what they are looking for is a way of building a virtual relationship with the reader. Content that is strategically placed and gives the reader what they are looking for is a way to ensure that they will return to your site in the future.

You have the content. You have what they are looking for. However, if your page does not rank on the search engines, the reader will not be able to find it. This is where keyword optimised content comes into play. The number of times that a specific keyword is mentioned on any given page is one of the most important factors in determining where that page ranks on popular search engines. Some articles can be optimised to as high as 15%. Which means that the keyword or phrase that you have chosen will be mentioned within that article 15% of the time. For instance: In a typical 500-word article, the keyword would be mentioned 75 times! Of course you do not want to sacrifice quality and readability as this will cause readers to click away even more quickly. Content that is optimised to 3-5% is usually the most effective.

Content articles that contain keywords in titles and throughout the first paragraph are very effective for increasing page rank. The search engine Spiders and Bots will scan the titles and headings of the content on your site to see what is relevant. Therefore, it is important to use the keywords in the title and also in the first paragraphs of the article. Keywords should also be included in the Meta tags on your page as well. There are some who would disagree with this but it is generally accepted that these factors help rank your site.