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Marketing and Advertising

What Is Niche Marketing, and Do I Need It?

By Gary Knox on March 18, 2009

In marketing, a niche relates to a service or product that occupies a particular area of demand. It is that little corner in the market that accounts for a certain kind of specialty pertaining to an unmet customer need. To be able to draw in a strong, solid market, the selection of a niche product [...]

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Organizing Your Email Marketing Campaign

By Gary Knox on February 23, 2009

If you have recently decided to try implementing an email marketing campaign, you can compliment yourself on becoming involved in one of the most effective types of online marketing for your business. Whilst several business owners tend to shy away from email marketing campaigns because they consider these campaigns are always viewed as spam, others [...]

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Employing E-Mail to Achieve Viral Marketing Objectives

By Gary Knox on February 10, 2009

Viral marketing is an integral component of a campaign strategy that is used to accomplish objectives. It is not the objective itself. If the primary objective of an e-mail campaign is branding, in order to attain greater branding success exposure you craft your message or offer in a way that it encourages people to pass-along [...]

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