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Browse: Home / niche marketing

niche marketing

What Is Niche Marketing, and Do I Need It?

By Gary Knox on October 6, 2010

In marketing, a niche relates to a service or product that occupies a particular area of demand. It is that little corner in the market that accounts for a certain kind of specialty pertaining to an unmet customer need. To be able to draw in a strong, solid market, the selection of a niche product [...]

Posted in Internet Marketing | Tagged business, Internet Marketing, keyword, Marketing, Marketing and Advertising, marketing strategy, Niche market, niche marketing, website | Leave a response

Niche Marketing Made Simple

Niche Marketing Made Simple

By Gary Knox on July 27, 2010

There is an interesting area of internet marketing that is referred to as niche marketing. While niche can mean different things, it is used here to indicate a very specialized market. Retail stores are an excellent example of what niche marketing is. A large department store can sell thousands of different products in the same [...]

Posted in Internet Marketing | Tagged internet marketers, Internet Marketing, Niche market, niche marketing, niche marketing retail, product, target audience | 2 Responses

What Niche Marketing is Not

By Gary Knox on June 9, 2010

Niche marketing is not about trying to sell your product or service to the world at large. As a small businessperson, you couldn’t afford that kind of multi-million dollar advertising budget. It isn’t possible. You can, however, with only a computer, an Internet connection and a good idea sell to a smaller audience using niche [...]

Posted in Internet Marketing | Tagged competition, Niche market, niche marketing, opt-in email list, product or service, small business | Leave a response

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