Internet Marketing Hints And Tips » product

Email Marketing: Making your message irresistible

Gary Knox — Fri, 30 Sep 2011 11:28:04 +0000

With the inundation of available products and information on the market today, you will have approximately three seconds—yes, three seconds—to hook a buyer’s interest and keep him or her reading. Fortunately, there are ways to breach this barrier and keep the consumer riveted to your message.

• Passion. Remember when you were choosing the topic for your product? Personal interest was a key element in that decision-making product. Now that you have a topic you believe in, let that passion show in your autoresponder messages. Mention those aspects of your product you find particularly fascinating and give them your personal endorsement.

• Write casual. Make your message read the way a conversation in a restaurant would sound. Big words might impress some people, but most of them just want to know what you have to say—and they aren’t going to rush to the dictionary in the middle of reading your message to find out what you’re talking about. Use short sentences and keep it straightforward and direct. Don’t be afraid to use contractions instead of the more proper two word phrases. Do, however, make sure your spelling and grammar is correct. You want to seem friendly, not sloppy.

• Be personal. You are writing a message that will be read by thousands of people, one at a time. Each person who opens your message is an individual, and will be far more at ease if you address them as a person rather than a piece of the collective public. Use the word “you” as often as possible, and limit the use of “I.” You don’t want to tell them why you’re so great. You want them to know how purchasing your product will benefit them, and why they should part with their hard-earned money to hear what you have to say.

• Eliminate extra words. As previously mentioned, keep your message simple and clear. If you have an “effective web site marketing technique,” don’t say it’s a “wonderfully amazing, mind-blowing web site marketing extravaganza method.” No one wants to try and cut through all the fluff and hype to try and decode your message. It’s also annoying.

• Use decisive language. Try to use action verbs whenever possible—this means replacing as many instances of “are,” “is,” “was,” and “were” in your message with stronger wording. For example: instead of writing “If your web site has been languishing with low sales, this program might be able to help your business grow,” say: “Your web site sales will increase dramatically with this program.” Write your messages with the confidence that your product is worth paying for, and your subscribers will be more comfortable buying.

• Give reasons and incentives. Don’t be afraid to repeat the benefits of your product throughout your message. Just as repetitive contact is effective in converting prospects to buyers, repetitive reminders of benefits—without bludgeoning people over the head with them—can reinforce everything they stand to gain from a purchase. Also, reveal some of the information in your product within your marketing message without giving everything away, and then state that even more exciting information can be found when you purchase a product.

How Do You Know You Are Ready For An Online Joint Venture?

Gary Knox — Fri, 26 Aug 2011 11:38:11 +0000

You are ready to join into a joint venture when you are ready to make money. You are ready when you have decided that you want to expand your customer base and expand your sales. You need a plan to maximize your initial investment and only get the customers that you know are interested in your product. Your future partner has to provide that site and also share in the same belief that a partnership will raise revenue for both parties. Without these want and attributes in place, then you need to rethink joint venture partnership.

You need to identify who your market is and what customers really want your product. Where are these customers? Are they set in one regional area or is your potential customer base on a world wide scale. You may have a good idea about your potential customers, but do they have the finances to pay for your product and come back for more when they need supplemental services?

You may have great demographics but without the revenue backing the want, you are out of business. You would be wasting time and money trying to sell a product to a market that wants the product but can’t afford it.

The next realisation that you must come to is to figure out where you are right now in your sales and where you want to be. Is a joint venture wise at this time in your business plan or do you need to wait longer until the time is right? Look at where you and where you want to be in terms of profit, growth, and expansion. If you have a attainable goal, then you have to look at how you are going to get there. Is a joint venture the best opportunity you have right now at the lowest cost? Most of the times it is, but sometimes your business layout is not in the position to take up the responsibility of providing your partner with reciprocating services.

You need effective marketing knowledge to get to where you want to be and maybe, at this time, that knowledge is not there. This is when you need to seek that joint venture partner that has that knowledge and can share or use it for you. As part of the agreement, you can offer something to the partnership to compensate for your use of that knowledge. This can be in the form of more space on your site or a percentage of the sales that are generated from your partner?s site. You have to give a little to equal up what you are lacking in the deal.

You have to have passion about your product to go into the joint venture world and your partner should have the same passion. You have to have a willingness to learn and even take a small loss to gain knowledge. If you partner up with someone that has extensive sales and marketing knowledge, keep your ears open and your mouth shut. Learn. The information shared either through communication or through the experience in the joint venturing partnership will help you through the next time you want to expand using the joint venture method. Do not be a know it all. Share what you know and help your partner and at the same time be willing to accept feedback and utilize it for your success.

Niche Marketing Made Simple

Gary Knox — Tue, 27 Jul 2010 12:58:35 +0000

There is an interesting area of internet marketing that is referred to as niche marketing. While niche can mean different things, it is used here to indicate a very specialized market. Retail stores are an excellent example of what niche marketing is. A large department store can sell thousands of different products in the same building. A corner store only offers a limited number of products, but it is very likely that these items are limited to a special brand or are unique in some aspect. That’s exactly how niche marketing works.

Niche marketing is the ideal choice for new internet marketers who don’t have a lot of money or are limited in time. A major retail store would cost a lot of money for merchandise and require a ton of effort to be put forth. Niche marketing, on the other hand, offers drastically less costs and a much more manageable workload. These things will help someone who is new to this area.

This is how it works. First, you find out what products are needed and what people need them. Then you find out where these people tend to congregate. Forums, interest groups and chat rooms all offer people with a specific interest the chance to get together. Posting to these boards by non-members is often allowed. Know the kind of person you are seeking in a customer and it will be easy to find them online. Join in the board discussions and eventually make a comment about your product and where to find it.

A paid ad on a website that focuses only on the area that your product fits into is another option. Before placing such an ad, check out the website and make sure it is a place where you would want your ad. Is it a reputable site? Will they offer a good spot for your advertisement? Is it a site your target audience would actually visit?

When you specialize, you don’t have to contact people in all areas, but only those who would be interested in your niche product. Your efforts aren’t spread out but can be intensely focused on a specific market. This enables you to increase sales by being more likely to reach those who are interested in your particular product.

How to Make Money with Private Label Rights

Gary Knox — Mon, 12 Jul 2010 13:10:49 +0000

One might wonder at the difference between private label rights and product resell rights. With product resell rights, a person obtains the right to resell the product as is, without changing its form, design or name.

On the other hand, if you have a private label right to a particular product, you would gain the right to modify or change an original product, create your own specifications, apply modifications then claim it as your own original product.

E-books, software, articles and other written, raw material are just some examples of products where you can obtain private label rights.

‘New versus modified’

In a basic business course, you are taught to develop an original product which will “sell” to a particular market.

You have learned that an original design and functionality will pave the way towards introducing a great new invention in the market.

However, developing and manufacturing your own product is quite a tedious process.

The good thing is that once you have an output, you can profit from your original product by several ways.

First, you can sell the rights for business owners to resell your products without any modifications whatsoever.

You can also build a web site for your product and get other related web sites to advertise your products for you.

Once you find that your product is not anymore at par with the current technological standards and it does not meet the consumer’s needs, then you can modify it.

The resulting product with the new modifications will again earn you the rights to resell that new product. The possibilities are endless once you have developed a product of your own.

Now, take a look at the advantages of a modified product as a result of gaining private label rights.

First, this is the easiest way to build a business if you do not have the time to develop your own product. Gaining private label rights would make it “legal” for you to re-use an original product content without having to worry about infringements on intellectual property rights.

This principle mostly applies to written and electronic material such as e-books, articles, even source codes.

Second, you can use your creativity to modify an existing product and make it your own.

If you put together ten articles about a common theme, modify them a bit to come up with one basic idea, you would have a resulting product which is more comprehensive than the original material. This is better as compared to just combining two articles with the same idea and packaging them individually.

You can also use an original material or text and use the private label rights that you obtained to develop a web site about the same topic.

There are hundreds of possibilities about how you can earn money with the use of private label rights. Affiliate sites and other web sites offering private label rights would make modifications seem effortless.

This area of Internet marketing shows such potential that many online businesses are grabbing the opportunity.

All you have to do is find the right material to work with and you can have an instant product to work with. Just change the graphics, modify the text and you are good to go.

The great thing about this is that you can re-package the material and present them to buyers in any way that you would like. Additionally, you get the glory of the byline since you can put your name on the printed or electronic material because the product is yours to claim now.

With a little creativity, resourcefulness and effort, you can earn hundreds of dollars by using private label rights to come up with original products that you can distribute to your target market.

With this, the difficulties of conceptualizing and manufacturing an original product will be eliminated, yet yield almost the same results when it comes to profit.

Create Bonus Reports To Attract Customers.

Gary Knox — Thu, 27 May 2010 13:00:29 +0000

Selling any product creates competition. Your job is to find a way to attract customers to your product in spite of the others similar to it. One way to do this is to charge the same price, but offer your customer just a little bit more than the competition does.

Taking articles you have previously published, giving them a new twist and turning them into reports can be just the edge you need. You can offer these reports as bonuses to buying customers. You might even want to create reports specifically for this purpose.

The reports you offer must relate to the product you are currently trying to sell. Maybe the customer would like to have more information on using your product or maybe it will benefit them in ways they hadn’t considered, use this information in the report. You can also use the same report to gain the customer’s interest in another of your products.

The value of the product is greater when a bonus is included. If you are just the affiliate of a product and not the actual seller, you can still benefit by letting buyers know that they can obtain your report once you have proof of their purchase. This brings them to you.

Give your short reports the title of special or bonus and include information such as your name and a link to your website in the report somewhere. Add permission to redistribute the report and you have given your customer a bonus they will consider valuable.

It costs nothing to create these reports unless you hire someone to write them for you. You gain an advantage over your competition by offering more. This increases your sales and both you and your customer feel satisfied.

Autoresponder Access to Secret Pages

Gary Knox — Wed, 28 Apr 2010 13:01:07 +0000

People love to have access to things that other people can’t get. It makes them feel special, and it is a marketing tactic that really works. Granting access to secret pages works well on the Internet. It works best when it is limited. For example, you can grant access to only a lucky few, or you can have a time limit for accessing the pages. You are able to grant access to secret pages on your website with an autoresponder.

The way this works is quite simple. You create a directory on your website that is password protected, with one login and password that everybody can use. You then create some valuable content for that directory. You can call this your secret vault or your private stash or anything else you want to call it – as long as it sounds like something that your visitors may really want to get their hands on. For instance ‘the secret tools that helped me earn thousands each month’ would probably entice many people who want to learn how to make money.

Once you get the directory and the pages set up, put the URL of the pages and the login name and password in an autoresponder. Write a sales page and distribute it to your opt-in list, or have other list owners distribute it to theirs. Make certain you ‘limit’ the offer. Don’t let people assume that you are going to share this secret information with the rest of the world – they want to be the only ones with this special access!

Keep access to the secret pages free. The goal is to get people to those pages, so that they can purchase your products or services. However, remember that you’ve advertised secret tools or secret information.Therefore, when they get to those pages, there must be something of value there for them to collect – for free in most cases. Do not make the mistake of thinking that you will be losing money by giving something away for free – you won’t. In fact, you have already gained by collecting the names and addresses of the people who were interested in your secret information!

Again, this is a marketing tactic that really works, and it is a great way to use an autoresponder. Once people have requested the information for your private pages, you can email them periodically, using your autoresponder, to let them know about updates to the secret site. While you are updating them, you can also tell them about other specials or new products in your line.

Where to Look for the Right Product Online

Gary Knox — Thu, 25 Mar 2010 14:08:01 +0000

When you are just starting your online business finding the right products to sell online is the number one problem. Knowing where to look can help.

Drop Shipper Directories: Drop shippers are wholesalers that will ship direct to your customers so that you don’t have to invest in or store inventory. Directories of drop shippers are for sale online, but make sure you’re buying a reputable one.
Local Businesses: You may find businesses in your backyard that offer just the right products, but are not yet into e-commerce. Offer to sell their product online in exchange for a percentage of any profits you make.
Crafters: Local crafters are a good source of unique products, and may be willing to reduce their prices for you if you purchase in quantity. Either buy the item outright, or set up a consignment arrangement with them.
Garage sales and flea markets: Garage sales are a good place to look for items to sell online. Do some research into categories that interest you, and then start scouring sales for good prices.
eBay: eBay itself can be a source for products. Look for wholesale lots that can be broken down for individual sale.
Wholesaler Directories: Your local library will probably have directories of manufacturers, wholesalers, and/or distributors. Most directories are organized by SIC code so that you can zero in on the product categories that interested you.
Trade Shows: Trade shows are a great way to source products. Lots of merchants gather in one place to look for resellers. To find trade shows in a particular industry, contact trade associations and industry publications.
Importers/Exporters: You might want to consider contacting companies that import goods from overseas. It’s possible to source directly from overseas. This requires a lot of expertise, but many companies do it successfully.