In the second part of the article on improving the search engine rankings of your blog let us deal with how you can achieve this.

Among the most common ways to optimise a blog or website for search engines is through the use of relevant keywords. Specifically the practice of employing specific keyword densities to the content of the blog. Blog owners and others who attempt to optimise their websites do not always agree on the optimal density for keywords but several believe a percentage of approximately 2%-3% is appropriate.

Another method for optimising a blog is to place relevant keywords into the code of the website. This includes the title tags and META tags. This is important because search engines often consider the prominence of keywords when evaluating a website. This refers to the location in which the keywords first appear. Placing keywords early in the content of the website is helpful but it is important to note the search engines view the code first so keywords appearing before the body of the blog will be crawled first by the search engines.

Blog owners can also help to increase their search engine rankings by generating back links to their blog. This can be accomplished in a number of different ways. One method of doing this is to find other websites willing to place a link to your blog on their website. This is beneficial because many search engines factor the number of links to a website into their ranking algorithm because these links are considered to be one website vouching for the validity of another website. Some website owners may be willing to do this in return for a link to their website on your blog. This is known as reciprocal linking and some search engines may not value this link as highly as a link which is not reciprocated. There are also some link exchange programs but these links may not be beneficial because many search engines consider the rank of the website linking to your blog. Therefore, if the website linking to your blog does not rank well, the back link will not improve search engine rankings significantly.

Related posts:

1. Improving the Search Engine Rankings of Your Blog (Pt 1)
2. Optimising Your Blog for Search Engines
3. Promoting Your Blog