Internet Marketing Hints And Tips » Search Engine Optimisation

The Importance Of Keyword Density

Gary Knox — Wed, 14 Dec 2011 12:31:45 +0000

Keyword density is an indicator of the number of times the selected keyword appears in the web page. It is important that keywords not over used, but should be just sufficient enough to appear at important places.

It is almost certain that if you repeat your keywords with every other word on every line, then your site will be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also app

lies to not just to one keyword but also a set of keywords that relate to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the “Edit” menu and click “Select All”. Now go to the “Tools” menu and select “Word Count”. Write down the total number of words in the page.
Now select the “Find” function on the “Edit” menu. Go to the “Replace” tab and type in the keyword you want to find. “Replace” that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

The correct placement and density of keywords within the pages of your website will almost certainly increase your websites visibility within the search engines thus generating more traffic. This is probably one of the easiest Search Engine Optimisation techniques available and is one that I highly recommend to everyone.

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Planning Your Landing Page Theme

Gary Knox — Fri, 02 Sep 2011 11:40:59 +0000

Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all depend on how you plan to generate traffic.

If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase.

If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your landing page theme will again entail tuning a number of different pages to fit the keywords you are purchasing.

This is actually where most people fail when they create a landing page: they don’t tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one landing page and send all traffic to it. This is a big mistake.

Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying?

If, for instance, you have a newsletter about internet marketing and affiliate marketing, you should group it under the loose heading of “online marketing,” a visitor who is looking specifically for information about either internet marketing or affiliate marketing will click off your page if they don’t see the direct connection to the exact topic for which they were searching.

Instead, you will want to setup a page centered around internet marketing and a page centered around affiliate marketing. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.

Going one step further, in addition to planning your landing page theme, if you are creating a landing page for a newsletter, you may also want to segment your list, so you can send information specifically about internet marketing to those who request it – and information about affiliate marketing to those who request it.

Why Search Engine Results Beat Sponsored Links Anytime

Gary Knox — Tue, 30 Aug 2011 11:31:13 +0000

This may sound a touch controversial but please let me explain the reasoning behind the statement, before you rush to make a judgement.

There is no such thing as a free lunch. So make sure you scoff at anyone who tells you something is free. If you receive traffic from some place and it costs nothing, but you had to spend 300 hours to generate it, was it free? No, at worst, you could have earned minimum wage for those 300 hours. That is-at worst-it cost you 300 hours multiplied by minimum wage.

At best, you could have been doing something productive with your business that would have earned you ten times more than minimum wage during each of those hours. So do not listen to this free traffic generation nonsense. Even traffic that comes from search engines has a cost and that’s your time.

Now, with that caveat in mind, there is such thing as relatively cheaper traffic. If it takes you very little time to optimise your search for the search engines and the result is considerable organic search engine traffic well great; you should generate traffic through search engine optimisation.

In general, traffic that comes from search engine optimisation does actually turn out to be quite cheap. In exchange for the time it takes to create some relevant content, use the proper tags, and exchange a few links, you could get a steady flow of several hundred visitors per day to your site.

If your wage is the only cost, this will be relatively cheap in comparison to pay per click traffic, which could cost you several dollars per visitor.

Other than simply being cheap, organic search engine traffic is also good for a number of other reasons. One obvious reason is that you do not have to spend time monitoring the flow of organic SEO traffic for fear that you will exceed your budget.

With PPC, you have to constantly check your Adwords account and other PPC accounts to determine how well your ads are performing. This is not so with organic search engine traffic. And the less time you spend thinking and actually generating traffic, the more you profit per visitor. If you spend your whole day watching statistics and you think you’re in profit – then you’re not adding your own wage to the equation.

Another major benefit to using organic search engine traffic is that it tends to convert better. In fact, many experts would argue that it converts much better than links from sponsored sections – even if they are on a search engine.

People tend to be considerably more skeptical of anything that looks like an advertisement. In contrast, if your site comes up as the first non-sponsored result on Google for a particular keyword, you will gain enormous credibility for that fact alone.

Last, there is one other major benefit of organic search engine traffic: high rankings tend to beget high rankings. That is, if you maintain the top position for certain keywords on Google, there is a good chance sites will start linking to you, as you will be considered an authority on your topic.

This will solidify your top ranking and also improve your ranking for other keywords. In this sense, high search engine rankings can beget high search engine rankings.

And there you have it: there are several major benefits to using organic search engine traffic over popular alternatives, such as pay per click traffic.

Even though organic search engine traffic is not truly free, it costs your time at the very least, it may be considerably cheaper than other forms of traffic generation. Not only will it covert better than sponsored links, but it may generate future traffic; and will cost comparatively less.

Article Directories vs. Exclusive Content

Gary Knox — Fri, 18 Mar 2011 12:56:39 +0000

We all know that content is the key to unlocking Internet marketing success. In previous articles I have dealt with the use of article directories and the importance of placing relevant keyword rich content on your site. Is there an advantage to using exclusive content rather than article directories?

We have seen the impact that sharing your articles freely can have by driving visitors to your site, through the resource box, and hyperlinked bylines, but what about using other people’s articles freely on your site? Is there an advantage to creating your own exclusive content and placing it only on your site?

Basically, the choice is yours. It may also depend upon the level of writing you believe that you have achieved. If you are an accomplished writer and feel comfortable placing your own exclusive content on your site, yes, this will definitely enhance the fact that you are an expert on you preferred subject. If you don’t feel accomplished as a writer, you may opt to purchase content articles for your website that you hold all copyrights to. Then you will have exclusive content articles that although not written by you, will only appear on your website. This may be a great method of showing your wisdom, proving your expertise, and providing content articles, however you will have to purchase the content from the writer. Therefore your decision may also be based upon your budget. If you are a large company and have the budget, you may very well prefer to purchase exclusive content articles that pertain only to your company, yet have a keyword density that will also improve your Search Engine Optimisation and page ranking.

For a small company that does not have a large budget, or writing capabilities, they may find that article directories are the perfect solution for their internet marketing needs. Although, if they haven’t written the articles, they won’t benefit from bylines, and must include the bylines of the original author, they will benefit from the fact that they have legitimate, good content on their site that was well within their budgets. Either way, the important aspect is to find great relevant content, and keep it on your site.

But there is always another alterative and that is private label articles. With these articles you get the rights to be able to modify the articles in any way you think is best. You can even put yourself as the author and include your own resource box. That’s the power of private label articles.

Whether you prefer exclusive content, tap into article directories or private label content, your site must have keyword rich content articles to bring traffic. With the application of these Internet Marketing Strategies, you will be amazed as you watch your new business prosper and succeed. Remember, the key to unlocking the wealth of resources available for your business is found in the proper use and utilisation of content articles.

Successful Blog Marketing Tips

Gary Knox — Tue, 21 Sep 2010 12:58:33 +0000

So you have a blog and want to market it and make it a successful blog. How do you do this? How do you go about getting your blog out there to be seen and known by others? How do you draw readers and keep them coming back for more? There are many ways to get your blog out there and known by others. This can be known as challenging for some and just quite easy for others. If you have ever had a successful blog before then you know what it takes. You are not going to get anywhere by just setting up a blog and hoping that people will find it and read it. You are not going to gain any links, nor a higher search engine ranking by just having a blog. This is all part of blog marketing. Anyone can do it, even you.

Successful blog marketing tip number one. When you first create a blog, of course it is unheard of. No one knows anything about the blog unless you give them the link and show it to them. However, for a new blog that has never been seen, there are many ways to get it out there and known. You just need to know how. The first thing that you can do is to allow RSS feeds be taken from your blog. Allow other websites and blogs to publish your same exact blog. When you do this, they are giving you a link back to your blog, and also telling their readers all about your blog. You will get more traffic than ever with this tool. RSS feeds are wonderful for promoting and getting your blog out there.

Blog marketing tip number two. Update your blog frequently. We can not put enough emphasis on this tip. If you tell your readers that you are going to update your blog daily, then do it. If you tell them that you will be writing in your blog weekly, don’t let them down. Your readers are what makes your blog successful. You may not realize this in the beginning, and you will have few readers in the beginning as well, but you will eventually build a readership base and have people checking out your blog regularly. Maybe you do not plan on telling your readers how often you will update your blog. That is ok too. However, think about this, if you were reading a blog on a weekly basis, and you expected to see the blog that you like to read updated at least once a week, you would be very disappointed to find out that it was not. Sure, things happen that might prevent you from updating, and that is expected, and excused, but week after week can hurt you and cause you to lose readers.

Tip number three. While you are working on your readership base, and trying to gain readers, you are going to find that commenting on blogs that are relevant to yours will surely help. Find a blog that is on the same topic to yours, or close to it and leave comments. You can also make a track back with your blog postings to comment on your own blog. Doing so will probably more than likely give someone else the urge to track back to your blog. Which will be good for it as well. Commenting on blogs that get many comments will make yours be seen by those interested in that market. You will gain traffic and readers that way, and it is easy as well as free.

The fourth blog marketing tip. Learn and apply SEO to your blogs. SEO is search engine optimisation. You are going to find that if you want your blog to go anywhere, you need SEO, and you need to know how to use it to the advantage of your blog. Just like a website, a blog will be better off optimised.

Using Message Boards for Internet Marketing

Gary Knox — Mon, 20 Sep 2010 13:01:46 +0000

Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimisation, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. Promoting your website or business on message boards can also be considered to be Internet marketing. In fact this is one of the simplest and least expensive Internet marketing options available.

Message boards are essentially online meeting places. In general most message boards are focused on a particular niche subject and encourage those who share an interest in this particular subject to get together to discuss relevant issues, ask questions, provide advice and even just socialize. Message boards can focus on any subject imaginable they may focus on a particular baseball team or just the sport of baseball in general. Message boards can focus on subjects such as politics, television shows, bands, current events, jobs, hobbies or any subject imaginable. Savvy Internet marketers can take advantage of these message boards to reach a target audience without investing a great deal of money.

Consider a business in which the focus of the business is to assist people in finding jobs which offer telecommute options. The concept of working from home is becoming increasingly popular and there are many websites which focus on this subject. Likewise there are also many message boards devoted to the topic of working from home. Here those with an interest in the subject meet to discuss issues such as finding employment where working from home is an option, working around the schedule of your children, setting up a home office, dealing with friends or family members who don’t respect your working hours and paying taxes on freelance assignments. A business owner who actively participates in this message board can take the opportunity to post a link to his website when it is relevant and offers something of value to the conversation. This is worthwhile because the message board features a high concentration of your target audience members.

When using message boards to promote your business, it is important to ensure you are following the rules associated with the message boards. Message boards may have restrictions regarding the posting of links and failure to abide by these restrictions may result in you being banned from the message board. For this reason it is important for anyone who is interested in using message boards for promotion of their business to carefully read the user agreement to ensure they are not violating any of the rules. It is also important to simply use common sense when promoting your business on a message board. Just because the rules do not restrict posting links, does not mean you should spam the board with your link. Take care to only include your link when it is relevant. This will prevent message board users from assuming your link is just worthless spam.

Finally, when using message boards to promote your business it is important to be courteous to other message board users and to keep all posts professional. This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts which do not include your business link. This is important because other message board participants will remember you by your user name and will not be likely to take you seriously if you have previously made posts which were offensive, mean spirited or inaccurate. For this reason it is important to act as a representative from your company at all times.

Free Internet Marketing Methods that will Save your Internet Business

Gary Knox — Tue, 10 Aug 2010 13:11:49 +0000

Best things in life are free, as many would say. This especially holds true with efforts required in advertising one’s products or services. With free Internet marketing services, one can save a lot. Instead of dishing out for the marketing aspect of your product or services, that money could be put to other important elements of your business as there are numerous websites that offer information regarding Internet marketing services that come with no price tag at all.

This is not to say that you had better focus on plain Internet marketing. It will without doubt do your business a lot good if you mix traditional advertisement efforts with the new marketing media.

Here are few of the free methods that you could employ to make your products and services more visible, thus saleable.

1. Promote your business through free search engine submission and optimisation.

Submit your website to various search engines monthly. This will let many more people know that your website actually exists. Aiming for the top of the search engine rankings will help.

2. Improve your articles.

Remember that articles with good content will bring traffic to your websites? It’s about making these articles serve your website better by using keyword suggestion tools that are offered for free. Update your web site’s content by regularly checking the standing of your keywords within the current market.

3. Acquire free content.

If you have no time to increase the SEO or search engine optimisation-friendliness of your articles, you can look for free content from article directories. All you need to do is retain the resource box of those articles.

4. Use free comprehensive web traffic analysers.

These are tools that you can make use of without costing you a penny Your website’s hits statistics will be produced by this kind of Internet marketing tool for your own analysis.

5. Learn to manipulate web design templates.

You don’t have to be too techie-geeky to be able to design your web site. Frequently, web design templates or custom-made layouts are available for free for the Internet marketer to use.

6. Monitor your website’s visibility.

Tools such as search engine position trackers may be used to see your website’s standing.

These processes are very convenient to use as long as you keep in mind that you use and try to master their use for your own benefit. Just don’t get obsessed with your achievements when you finally learn how to use them and incorporate them in your Internet marketing exploits.

Small Business Blog Marketing: What Does It Entail?

Gary Knox — Fri, 09 Jul 2010 13:08:20 +0000

Blog marketing can be quite complicated for anyone that has never even blogged before. If you are considering getting into small business blog marketing, you will want to first have a blog and see what that is like before you get into something more. Blogging requires dedication and patience. You have to update your blog on a regular basis in order to keep your readers happy. Doing so will keep them coming back for more and to see what you have new to say.

Small business blog marketing consists of blogging about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it is a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. If you have a website for your business, you can link your blog to it and that will let the ones that know about your business and business website know about your blog as well.

Small business blog marketing is something that anyone can do. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.

So you are probably wondering how you are going to accomplish this small business blog marketing. When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you. That part is totally up to you. However you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back. Make sure that the content is written from special keywords that you choose. You will also want to become familiar with SEO which is Search Engine Optimisation. SEO will help you to optimize your blog to get a better ranking with the search engines.

Once you have chosen the keywords, and gotten some content published on your blog, you will be ready to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.

Paid directories are a big part of small business blog marketing as well. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.

Another important thing to remember when you are into small business blog marketing is that if anyone leaves you a comment on your blog, you should acknowledge it and respond. You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.

Small business blog marketing is not rocket science, however someone that has never marketed a single thing before in their life may have problems. Just be persistent, and don’t give up.

Aggressive Internet Marketing Made Possible

Gary Knox — Fri, 11 Jun 2010 13:00:30 +0000

Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman’s expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so aggressive be affordable?

Luckily, you can avail yourself of inexpensive aggressive internet marketing if you just look in the right places. Be keen and alert and know what’s going on in the online industry. The following questions will help you decide if your chosen internet site to do the marketing fits the bill.

1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design. If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!

2. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

3. How search engine-compatible is your website?

Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimisation.

4. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.

5. How efficient is the monthly marketing plan?

Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”

Getting Started With Blog Marketing

Gary Knox — Wed, 26 May 2010 13:05:58 +0000

Blog marketing is quite easy to get started in. If you all ready have been blogging, you will more than likely pick it up very easily and naturally just as if you have been doing it all along. Also, if you all ready blog, you might find out that you have been marketing the whole time anyways, and just not realizing it.

For anyone that has never blogged before, you will of course want to start a test blog just to get the feel of how it is. You want to become familiar with the blogging platforms that you will be using and know how to make a post. While most blogs are free, you are also going to see that many of them are quite different. You will have to get to know the kind that you are using, and want to use. Otherwise, you might get lost along the way. So starting a blog and just blogging for a little while will help you with this. You can blog about anything that you want to. Maybe journal for a few weeks, or talk about your favorite movies. The sky is the limit.

So once you have become familiar with blogging and what it takes to post and make changes, you are ready to go further. The next thing that you are going to want to do is choose a niche market. You will want to choose something that is low in competition, but yet is something that people are searching for. If you happen to have a hobby or something that you love to do, there you go. Otherwise, you may have problems coming up with topics.

Now that you have your topics in place, it is time to begin blogging. When you are blogging for the purpose of marketing, you want to give your readers something that they have to keep coming back for. You want to peak their interest and make them want more from you. This will keep your readership base up and will allow you to have followers that will follow you anywhere to see what you are going to say next on their favorite topic.

Now that you have a topic, you want to determine just how much time you are going to spend updating and posting in this blog. If you tell your readers that you are going to post on a daily basis, do so. If you let them know that you will be blogging weekly, you should also stick with that do that also. Whatever you tell them, be sure that you do not let them down. Otherwise they will find another blog to read in the place of yours. Which is something that you will not want.

Learning SEO and applying it to your blogs is something else that you may want to do. This will help you as far as search engine rankings are concerned and will allow you to go further up the page. After all, that is the point to all of this, right? If you do not have time to learn what SEO also known as search engine optimization is all about, you may want to hire someone to apply it to your blog for the best results. You will find that some SEO gurus are quite affordable.