Internet Marketing Hints And Tips » search engine rankings

Positive Aspects of Article Marketing

Gary Knox — Mon, 12 Sep 2011 11:36:21 +0000

Using articles in your marketing has several advantages. The greatest advantage is that article marketing is highly effective, and it is free. If you decide to pay someone else to write your articles for you, of course, it won’t be free but will be very low cost.

Writing and submitting articles offers you the chance to build a large number of back links to your site without having to provide outbound links in exchange for these, all in a relatively short amount of time. This helps boost your search engine rankings by increasing your search engine optimization.

If you like to write and can do it fairly well, you can easily express yourself by produceing quality articles in a very short time, all at no cost. These 300 to 500 word articles will help to establish you as an expert within your niche. When you establish yourself as an expert, you are also building trust with those that read your articles, and this in turn, of course, creates more sales.

Articles have a domino effect. Viral marketing means that you do something once and it spreads, providing you with the benefits far into the future. That’s how article marketing works. You write and distribute the article one time, and it serves you with back links, increased traffic, credibility, and trust for years to come.

If you write articles on a weekly basis, you will find that it serves to increase your back links, your traffic, your credibility, your trust, and ultimately your sales for an even longer period.

You can’t go wrong if you are producing quality, informative articles within your niche. While your articles should not be sales letters disguised as articles, you can use articles to pitch products, as long as the information is informative and useful to the reader, even if they do not purchase the product. Often a customer will return at a later time to buy.

Why Search Engine Results Beat Sponsored Links Anytime

Gary Knox — Tue, 30 Aug 2011 11:31:13 +0000

This may sound a touch controversial but please let me explain the reasoning behind the statement, before you rush to make a judgement.

There is no such thing as a free lunch. So make sure you scoff at anyone who tells you something is free. If you receive traffic from some place and it costs nothing, but you had to spend 300 hours to generate it, was it free? No, at worst, you could have earned minimum wage for those 300 hours. That is-at worst-it cost you 300 hours multiplied by minimum wage.

At best, you could have been doing something productive with your business that would have earned you ten times more than minimum wage during each of those hours. So do not listen to this free traffic generation nonsense. Even traffic that comes from search engines has a cost and that’s your time.

Now, with that caveat in mind, there is such thing as relatively cheaper traffic. If it takes you very little time to optimise your search for the search engines and the result is considerable organic search engine traffic well great; you should generate traffic through search engine optimisation.

In general, traffic that comes from search engine optimisation does actually turn out to be quite cheap. In exchange for the time it takes to create some relevant content, use the proper tags, and exchange a few links, you could get a steady flow of several hundred visitors per day to your site.

If your wage is the only cost, this will be relatively cheap in comparison to pay per click traffic, which could cost you several dollars per visitor.

Other than simply being cheap, organic search engine traffic is also good for a number of other reasons. One obvious reason is that you do not have to spend time monitoring the flow of organic SEO traffic for fear that you will exceed your budget.

With PPC, you have to constantly check your Adwords account and other PPC accounts to determine how well your ads are performing. This is not so with organic search engine traffic. And the less time you spend thinking and actually generating traffic, the more you profit per visitor. If you spend your whole day watching statistics and you think you’re in profit – then you’re not adding your own wage to the equation.

Another major benefit to using organic search engine traffic is that it tends to convert better. In fact, many experts would argue that it converts much better than links from sponsored sections – even if they are on a search engine.

People tend to be considerably more skeptical of anything that looks like an advertisement. In contrast, if your site comes up as the first non-sponsored result on Google for a particular keyword, you will gain enormous credibility for that fact alone.

Last, there is one other major benefit of organic search engine traffic: high rankings tend to beget high rankings. That is, if you maintain the top position for certain keywords on Google, there is a good chance sites will start linking to you, as you will be considered an authority on your topic.

This will solidify your top ranking and also improve your ranking for other keywords. In this sense, high search engine rankings can beget high search engine rankings.

And there you have it: there are several major benefits to using organic search engine traffic over popular alternatives, such as pay per click traffic.

Even though organic search engine traffic is not truly free, it costs your time at the very least, it may be considerably cheaper than other forms of traffic generation. Not only will it covert better than sponsored links, but it may generate future traffic; and will cost comparatively less.

Tips to Increase Ranking and Website Traffic

Gary Knox — Fri, 17 Jun 2011 11:42:26 +0000

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

Create a site with valuable content, products or services.
Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
Research and use the right keywords/phrases to attract your target customers.
Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

How to Build a Content-Rich Site

Gary Knox — Mon, 21 Feb 2011 12:57:14 +0000

In order for your attempts to optimize your search engine rankings to be successful, you will need to turn your whole website into a type of billboard. You have to put keywords in every place they can be used efficiently. This is the most effective way for you to increase your visibility online. The greater the number of people searching for what you sell, the more customers you are apt to get. Keywords aren’t going to do the job alone. If they would, you could simply list every keyword you come up with and people would flock to your site. But what are they going to see when they arrive at your site? If it’s just keywords in a list, they’ll leave. That’s why it’s essential that you create a site that is both noticeable and content-rich.

The internet is all about information. Regardless of what else people want, they are searching the web for information of one type or another. With this in mind, it is your job as the online marketer and business owner to create a site full of information that will not only bring customers to your site, but make them stay there long enough for you to get their business. If information is all you are providing, a content-rich site is even more important. If the content is lousy, people won’t be back.

The best methods of making your site content-rich consist of a great deal of writing. Writing articles that will inform and entertain readers is one way. These articles need to be related to your target customer’s interests. The greater the number of short articles you write concerning the many varied aspects of the focus of your site, the more effective they will be. Adding news information will increase the site’s content richness. Information concerning some new aspect of the market will increase the value of your site. Something as simple as an interview, special report, or product descriptions will make your content better.

The last thing to keep in mind is that your content must be updated often. The same old information will become boring, so you need to keep adding new information to keep it fresh. Since keywords are what get the most notice, the more content you have, the more chances you will have to include those essential keywords. When you update your content, be certain to add in as many keywords as possible to that content. It’s all about getting attention and making a profit, and keywords and content are the methods that will help you get where you want to be.

Free Internet Marketing Methods that will Save your Internet Business

Gary Knox — Tue, 10 Aug 2010 13:11:49 +0000

Best things in life are free, as many would say. This especially holds true with efforts required in advertising one’s products or services. With free Internet marketing services, one can save a lot. Instead of dishing out for the marketing aspect of your product or services, that money could be put to other important elements of your business as there are numerous websites that offer information regarding Internet marketing services that come with no price tag at all.

This is not to say that you had better focus on plain Internet marketing. It will without doubt do your business a lot good if you mix traditional advertisement efforts with the new marketing media.

Here are few of the free methods that you could employ to make your products and services more visible, thus saleable.

1. Promote your business through free search engine submission and optimisation.

Submit your website to various search engines monthly. This will let many more people know that your website actually exists. Aiming for the top of the search engine rankings will help.

2. Improve your articles.

Remember that articles with good content will bring traffic to your websites? It’s about making these articles serve your website better by using keyword suggestion tools that are offered for free. Update your web site’s content by regularly checking the standing of your keywords within the current market.

3. Acquire free content.

If you have no time to increase the SEO or search engine optimisation-friendliness of your articles, you can look for free content from article directories. All you need to do is retain the resource box of those articles.

4. Use free comprehensive web traffic analysers.

These are tools that you can make use of without costing you a penny Your website’s hits statistics will be produced by this kind of Internet marketing tool for your own analysis.

5. Learn to manipulate web design templates.

You don’t have to be too techie-geeky to be able to design your web site. Frequently, web design templates or custom-made layouts are available for free for the Internet marketer to use.

6. Monitor your website’s visibility.

Tools such as search engine position trackers may be used to see your website’s standing.

These processes are very convenient to use as long as you keep in mind that you use and try to master their use for your own benefit. Just don’t get obsessed with your achievements when you finally learn how to use them and incorporate them in your Internet marketing exploits.

Making Money with Articles: How Much Can I Make?

Gary Knox — Tue, 09 Mar 2010 14:15:19 +0000

How much you can make from placing articles and affiliate links on your website differs from person to person. How much you are able to make will depend mostly on how successful your site is. This means getting good search engine rankings through SEO efforts, making your site enjoyable and informative to read through engaging content, building your site around a great niche subject, how big your site is, and how many sites you have.

Some people claim to make as much as $10,000 per month ($120,000 per year) through building and promoting niche sites, however, most people should not expect this kind of success, especially if you are very new, as that kind of success usually only comes with experience and acquired skill. A reasonable income to expect from a niche site, after you have worked for months to gain traffic and are hooked up with good affiliates, may be $500-$1,000 per month. However this is recurring income, so you will make that much monthly off of the efforts you put into that one site, it is not a one shot deal.

After you have a successful site, most choose to continue to build niche sites. The more sites that you build, the better an income you can generate. Some also choose to build very fast and very short sites over sites that are slightly longer in length. It should be noted that the larger each of your sites are, the more income you will likely generate off of them.

When starting out, it is important to remember that your first site will always be your hardest, since you are just learning the ropes of the business, and that not everyone is cut out to market and promote niche sites. It may not work out for you and you may end up losing a little bit of money, but that is a risk that everyone in this business has to take.

The important thing is that you don’t give up without a good shot at it, if this is really what you want to do. Your first site may take a long time, the work may be tedious, and you may feel like throwing in the towel. However, if you give up too early, you will never know what could have been. And who knows, you may be the next great website marketer!

Six Figure Blog Marketing

Gary Knox — Thu, 04 Feb 2010 14:05:55 +0000

Here is a question for you.

How do you become a six figure blog marketer?

Anyone that is earning six figures with blog marketing is not very likely to give up their secrets. Unless they can sell it to you in an ebook. However, if you are serious about earning that amount of money and you have money to invest in it, chances are you could be a six figure blog marketing guru as well.

Six figure blog marketing is more than likely not done with just one single blog. It would take several blogs to create a six figure income, and if you have the funds and the resources, it can be done. The first thing that you would need to do is ascertain the markets that are low in competition but are high in the search engine rankings. Doing so will give you a good idea of what you should be marketing in your blog and what you should stay away from. Discovering a niche market that is barely touched in the world of internet marketing is the best thing to do. However, you then have to decide if the niche markets that you have discovered are ones that you are interested in. Some start out with things that they know about and obtain great results, whether they are niche markets or not.

When the goal is six figure blog marketing, you are going to discover real fast that outsourcing some work to others is not a bad idea. Doing all of the work yourself is not something that is possible when you are wanting to make that amount of money. Just make certain that you hire those that you can trust and have an excellent reputation for getting work completed on time and accurately. You will not want your workers to put you behind schedule.

Whilst you are planning to outsource some of your work to others, you may want to decide about what is needed and the priority that should be given to it. Perhaps you need someone to set up your many blogs, or maybe you need someone else to compose the content for the blogs. You can easily find experts on particular markets that you are wanting to blog about and pay them for the rights to their articles. Then post them as needed on your blog.

When you start looking to make a six figure income with your blogs, you are going to see that you will need to be sure that they are all updated in a timely manner. You are going to have to update them as often as possible, and maybe even hire help to be sure that everything goes smoothly with that as well.

Making a six figure income with blogs is the ideal work at home job. You make great money, and have great people working for you. Just be sure that you hire those that know what they are doing and are fluent in the language that you are marketing in as well. Someone that speaks and writes poor English will not help your income, but may hurt it if you have English based readers.

Making Money with Articles: Placing Banner Advertisements On Your Website

Gary Knox — Thu, 29 Oct 2009 13:16:38 +0000

The placing of banner adverts on your website can help to increase your monthly revenue. This alternative is better for several companies than being an affiliate because you will get one monthly fee regardless of how many of your visitors visit the advertisers website or make a purchase.

The primary thing for you to concern yourself with is to ensure that you create an informative website filled with useful articles, so that you are able to generate a high amount of returning visitors. As your site rises on the search engine rankings, the blank space on your site will begin to look more and more appealing to advertisers.

Almost anyone can be an affiliate, but to have a banner advert placed in a good spot on a high-ranking website will bring in the most revenue for both you and the company. Once you have established yourself as a site that can be profitable for them, you will be able to rent out different spaces on your site for advertisers to place banner adverts. Every month you will be paid the same fee, no matter how much they do or do not make off of you.