By Gary Knox on October 14, 2010
Pay per click is perhaps one of the best advertising medium available for Internet-based businesses and for small businesses in general. It allows them to cautiously cut the advertising fat by deciding exactly what they will pay for and what they won’t. They not only get to select the keywords they want to bid on, [...]
Posted in Internet Marketing | Tagged Advertising, adwords, Google, keywords, pay per click, pay per click advertising, ppc advertising, small business |
By Gary Knox on June 9, 2010
Niche marketing is not about trying to sell your product or service to the world at large. As a small businessperson, you couldn’t afford that kind of multi-million dollar advertising budget. It isn’t possible. You can, however, with only a computer, an Internet connection and a good idea sell to a smaller audience using niche [...]
Posted in Internet Marketing | Tagged competition, Niche market, niche marketing, opt-in email list, product or service, small business |
