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Evaluating Your Email Marketing

By Gary Knox on February 18, 2010

Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy. During this evaluation you may determine whether or not the email marketing is helping you [...]

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Beating The Spam Filters With Your Autoresponder Messages

Beating The Spam Filters With Your Autoresponder Messages

By Gary Knox on November 3, 2009

In light of the never ending spam problem, most email clients now have some sort of spam filter installed. These filters catch spam email and either move it to a ‘spam folder’ or automatically delete it. After spending a good deal of time working over your series of autoresponder messages, it would be a shame [...]

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Methods of Creating Email Lists for Marketing Campaigns

Methods of Creating Email Lists for Marketing Campaigns

By Gary Knox on June 3, 2009

If you plan to do some Internet marketing to promote your business enterprise, you should seriously consider email marketing as at least one level of your Internet marketing campaign. Some business owners tend to shy away from email marketing because they consider email marketing campaigns as purely spam. However, this is not true and not [...]

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