Originally, e-mail was the one way that viral marketing began. Since that day long ago, viral marketing has moved from a marketing strategy to an art form and there are numerous ways to accomplish the objective of producing a successful viral marketing campaign.
Below are listed seven of those ways:
- E-mail: It was first but it is still around and still used. It is, nonetheless, getting a bit harder to use as increasingly government restrictions (spam) are placed on it. However it does work.
- Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and useful information, a good newsletter can push up the number of visits to your website.
- Blogging: Supplying the tools on your website to enable bloggers to interact with each other is a fantastic way to get the message about your product or service out there and being talked about. Bloggers have their ears to the ground for fresh products and services.
- Chat Rooms: A chat room on your website can and does promote interaction amongst your customers and that can’t be a bad thing. Also, you are able to use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
- Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you are able to increase your potential customer list greatly
- Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.
- Flash Games: Whilst they are a little costly to start, they are an highly effective tool to get your viral marketing campaign going. Once they are established, they require nothing more from you.
As usual if the information provided is of some use please feel free to comment on this post or any others for that matter.
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I have what I thought would be a good viral campaign. I am having a drawing for those that sign up for a free email subscription to my blog. The winner gets $500. So far not many people have signed up. What do you think?
J. Michael Warner
The concept of the drawing to win $500 for an e-mail subscription is an interesting one that I have not come across before. There could be many reasons why people have not signed up. Having read the post on your blog about the contest the rules are pretty clear, it could be that people prefer to subscribe these days via RSS feeds as this reduces the amount of email that they receive.
Regards
Gary Knox