Advertising had long since been a major determining factor of a business’ success. This includes the presentation of the product / service to the consumers. What really matters is how it is presented to the target market in order to capture it.
Whatever the package, the advertising medium also plays a great role in influencing the success of the product or service awareness.
What may be its advantages over other proven medium like the best-selling TV ads?
Advantages
1. Low Cost
Even though the Internet advert might be deemed “classy” or far-reaching, as compared to other medium, this is probably by far the cheapest method.
2. Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet adverts would be best because they would always be “hooked-up” to the net surfing sites that may have a link to your own site. Result, a large number of “hits” on your site!
2. Hassle free
All you really need is a PC (and some knowledge and bright ideas about how to advertise) so that you could open your site, search for the best Internet advert package, and check / update the status of your adverts. Of course most of this could be done without leaving the comfort of your own home.
3. Updated adverts
Unlike the TV adverts that need to be updated on a regular basis, Internet adverts could run for quite some time without the need for change. Once again if change is required, it could be minimal, and con be accomplished once again from home.
Disadvantages
1. Scope
There is the possibility of limited market capture if you solely use the Internet for advertising. Although most people now are now using the internet, there is still a majority of the average consumers that still relies on the traditional forms of advertising as a means of gathering information about certain products / service.
2. Additional cost
If you enlist the assistance of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.
Given the stated list of advantages and disadvantages about low-coast Internet advertising, an entrepreneur may now consider in its suitability to their product or service.
The aim of Internet advertising is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. Now, does that not sound good or what?
As always your comments are welcome.
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