Turning Traffic in to Adsense Traffic

If you have been running AdSense adverts on your site for sometime and you feel that you are not making as much money as you could, in 99.99% of cases you are probably right. Most people feel disappointed that they cannot generate the revenues they anticipated, and this is down to traffic levels as well as click through rates.

There are several ways to turn traffic into AdSense traffic and below is a short list of them with a description for each.

The first thing that you need to do is tune up your site’s contents. While for some people this is not an option (if you are running a forum for example it is a lot harder), most people can make their AdSense sites veritable cash cows.

To begin, you should determine what your website keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analyzer.

You should then take this list of words and search the Google AdWords Sandbox to discover what other words could be doing better then what you currently have.

From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Endeavour to include those keywords, or at least a few related keywords as often as you are able to in the links on your site.

Because of the way Google AdSense works this is a sure way to increase your earnings because you will get better adverts in your AdSense banners, similar to how you would acquire a better Google PageRank

It is also crucial that you continuously add new pages to your site. This is really important, as the more pages you have, the higher the chance is that you will get more hits on your adverts.

It is also very important that you select the appropriate formats for your AdSense banners and the best locations for them. Whilst this is a much broader subject you should generally know that the top three Google AdSense formats are: 336×280 large rectangle, 300×250 medium rectangle and 160×600 skyscraper.

Make certain you select the appropriate colours for the adverts, as making them too dissimilar from your site’s content is certain to make visitors regard them as banners which have little or nothing to do with the site itself.

Make sure these adverts are positioned where they will generate the highest amount of income. Most times, that location is alleged to be right before the beginning of your site’s actual content.

On pages with a long text body, you might find skyscrapers do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you may discover a good position to be at the bottom of your content, because that is when people are finished reading your article and are looking for something else to do.

You should employ more AdSense units if you have a lot of text on your page. Just make a point not to exaggerate it because you might find that you will get a lot lower CTR and lower revenues then you were achieving in the first place by employing this technique inappropriately. You are able to add as many as three units, so employ them wisely.

There’s a Google AdSense Preview Tool that will let you visualise what adverts will be served on your page and it can come in very handy as a testing mechanism.

Just be sure you respect the AdSense policy concerning click fraud. As a pointer you could place a picture next to your adverts, just make sure to leave some room in between them in order to make sure this is not regarded as encouraging visitors to click the link.

Naturally there are numerous methods of increasing AdSense traffic from your site, but these should function as a good starting point for income maximisation.

Related posts:

1. Google Adsense: Tips for Using Google Adsense
2. Affiliate Marketing and Pay Per Click
3. How Much Money Will I Earn Through Adsense?
4. Monetizing Your Website With Adsense Is Profitable!
5. Don’t Get Caught With Google Adsense Click Fraud