Apart from pre-selling your products and affiliated offers, the additional purpose of your free viral report should be to build your subscriber base.
This is because if you’re unable to pre-sell, not to mention sell, the products and services featured in
your free report, the last ditch effort should be to accumulate leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.
In this manner, you will be able to still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably a lifetime one.
You can do so by providing a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.
Among the few success factors in viral marketing of your free report is the quality of the report. If your subscribers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away free of charge, you will be able to have your name, status and links within the report circulated without any effort on your part , simply because other people are willing to do so for you!
Using free reports to build a mailing list is one of the easiest and most common ways to build your list so I would urge you to seriously consider it as part of you list building strategies.
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