Apart from pre-selling your products and affiliated offers, the other most important function of your free viral report should be to build your mailing list.
This is because if you are not able to pre-sell, not to mention sell, the products and services featured in your free report, the last ditch effort should be to accumulate leads. In short, if you are not able to convert the reader into a ready buyer, you should attempt to convert them into a subscriber of your newsletter.
In that manner, you will be able to still follow up with your readers on future offers and still have an opportunity at converting him or her into your customer, preferably for a lifetime.
You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which obviously leads to having them subscribed to your mailing list.
Among the few success factors in viral marketing of your free report is undoubtably the quality of said report. If your readers feel your information is worth sharing, and you encourage them to do so by affording them the right to give your report away free of charge, you will be able to have your name, status and links within the report distributed without any additional effort on your part – simply because other people are willing to do so for you!
When you give someone the rights to give away your report for free it is essential to remember that you are only giving them the rights to distribute the report. You are not allowing them to alter the report in any way or to remove your name or links.
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[...] Utilising Free Reports to Build Your Mailing List [...]