An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the dispersion of your message by willing participants.
This was the fundamental principle that was employed by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends promoted the free email site.
Utilising viral E-books as a marketing method is inexpensive. It does not take long to establish and it is even quicker if you use rebrandable E-books that have been scripted by others. Simply use your favourite search engine and do a web search. You will find several rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One process of dispensing the E-book is to offer it to visitors of your website in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
E-books are capable of achieving a large audience and are limited only by the enthusiasm of the participants.
E-books are reasonably easy to produce. It is possible to produce your own E-books by combining articles that you have written or have acquired from public domain sources, such as directories.
A common approach is to employ material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for the particular niche that interests you. Employing a portion of a larger work that you have prepared such as the first few chapters of a large E-book could also be used as a viral E-book. This serves not only to provide some basic information but also to pique the interest of the reader about the rest of the book.
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