It is simply one of those hard, cruel facts of life that the big boys have all the money they require to advertise and sell their products and us little guys are on advertising budgets that are so minuscule they probably do not add up to what the big boys spend on paper clips in a month. Competing with the big boys, therefore, is not feasible…or possible, for that matter. So what are us little guys supposed to do?
Niche marketing is our answer. We can not advertise our products and services to the world at large but we do not have to be able to do that in order to be able to make a pretty decent living… thanks to the Internet.
Niche marketing is the action of selling specific products or services to a limited audience. Anybody with a computer, an internet connection and a good idea can go into business for themselves on the Internet and target the people who would be most interested in what they have to sell and do all of the above on a very limited advertising budget.
Determining the right niche for what you have to sell is not really all that difficult. Just think about who the people are who would be most interested in what you have to sell. For instance, if you have cooked up a shampoo formula that will take chlorine out of a person’s hair, you can not compete with giant companies that sell shampoo but you could narrow your market down to a niche and target sales to those who have swimming pools. You purchase a domain, acquire a server, and construct a website to promote your product JUST to people who have swimming pools.
In essence, niche marketing is selling a product or service to those who want or need the product the most.
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