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If you run a website, chances are you frequently questioning whether it is the right time to do a complete redesign of the layout of your website. Here are a few points you should consider:
Are you considering a redesign merely for the sake of it? If you answered yes to that question, it is not yet the correct time to do a redesign. Remember, a design serves a particular purpose. If you are not sure whether to do an overhaul of your site, bear in mind that your current design may have a specific purpose that you might not recogniset. You will lose that function if you do a redesign.
On the other hand, if your website has had the same website design since the year dot, it is possibly high time that you do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content simply because the design is old fashioned. If this is your case, here are a few points to contemplate before doing a redesign.
Redesigning your website is like performing reconstructive surgery on it. Your website loses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first sight. You might risk losing them just because they believed they landed on the wrong page. Therefore, it is very important that you keep a few characteristic features from your old layout. Maybe it is the logo of your site; perhaps it is the same text style for the title for your site.
To play it safe, put an opinion poll on your site to allow your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them! Also consider doing this after the redesign to find out what they like or dislike about the new design and any suggested improvements that could be made. Remember do not go overboard with this and cater for the whim of every visitor as this will take up a lot of your time and will likely defeat the initial object of the redesign.
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