If you ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.
Primarily, any judicious business person puts the importance of hungry demand (and not just any demand) ahead of the product. Put differently, there is no product if there is no demand! And a mailing list represents the demand for your business.
If you frequent the Joint Venture forums and membership sites of any kind, you will discover that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is seeking to sell to.
And if you are a mailing list owner, you do not have to necessarily make money from selling your own product or service. You can sell advertising space or craft a Joint Venture with product owners in return for commissions, whether recurring or not.
Most of the successfull web businesses on the Internet today frequently establish the mailing list (or subscribers) first before the product. One good example of this is Friendster.com.
Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access website.
Whilst Friendster.com does not make money directly from the number of members who join the site, the business earns income from selling advertising space and partnering with other big time merchants and businesses. The ability to sell this advertising space is in part due to the established number of members Friendster.com has recruited.
This business enterprise is a perfect example that demonstrates why every business ought to establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.
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