When an individual is looking for something online, they have a goal in mind. They know what they are looking for and frequently it can be frustrating to try and sort through the many pages of useless content to find what they really need. Giving a person what they are looking for is a way of building a virtual relationship with the reader. Content that is strategically placed and gives the reader what they are looking for is a way to ensure that they will return to your site in the future.
You have the content. You have what they are looking for. However, if your page does not rank on the search engines, the reader will not be able to find it. This is where keyword optimised content comes into play. The number of times that a specific keyword is mentioned on any given page is one of the most important factors in determining where that page ranks on popular search engines. Some articles can be optimised to as high as 15%. Which means that the keyword or phrase that you have chosen will be mentioned within that article 15% of the time. For instance: In a typical 500-word article, the keyword would be mentioned 75 times! Of course you do not want to sacrifice quality and readability as this will cause readers to click away even more quickly. Content that is optimised to 3-5% is usually the most effective.
Content articles that contain keywords in titles and throughout the first paragraph are very effective for increasing page rank. The search engine Spiders and Bots will scan the titles and headings of the content on your site to see what is relevant. Therefore, it is important to use the keywords in the title and also in the first paragraphs of the article. Keywords should also be included in the Meta tags on your page as well. There are some who would disagree with this but it is generally accepted that these factors help rank your site.
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